The Startup Way : How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

**Entrepreneur and bestselling author of __The Lean Startup__, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.** In __The Lean Startup__, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In __The Startup Way__, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, __The Startup Way__ is an essential road map for any organization navigating the uncertain waters of the century ahead. "Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. In The Lean Startup, Eric Ries laid out the practices of successful startups - building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead"--Publisher's description Discusses How Entrepreneurial Principles Can Be Used By Businesses Of All Kinds To Grow Revenues, Drive Innovation, And Transform Themselves Into Modern Organizations. Part One: The Modern Company -- Respect The Past, Invent The Future: Creating The Modern Company -- Entrepreneurship: The Missing Function -- A Startup State Of Mind -- Lessons From The Lean Startup -- A Management System For Innovation At Scale -- Part Two: A Road Map For Transformation -- Phase One: Critical Mass -- Phase Two: Scaling Up -- Phase Three: Deep Systems -- Innovation Accounting -- Part Three: The Big Picture -- A Unified Theory Of Entrepreneurship -- Toward A Pro-entrepreneurship Public Policy -- Epilogue: A New Civic Religion. Eric Ries. Includes Bibliographical References (pages 371-381) And Index.