The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company (DIATEINO)

Power your startup to success with The Startup Owner's Manual. This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank. Whether you're launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you'll learn how to: Use the Customer Development method to bring your business idea to life Conduct your search for a scalable, profitable business model Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Find Product-Market fit Get, Keep and Grow customers Fuel growth with metrics that matter Avoid the 9 deadly sins startups commit most oftenThe Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes. It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.Use it in conjunction with The Startup Owner's Manual -- Founder's Workbook (bit.ly/SlPQqc), an interactive tool for tracking your progress through the Customer Development process. The Startup Owner’s Manual Strategy Guide Title Page The Startup Owner’s Manual Strategy Guide Table of Contents Preface Who Is This Book For? Introduction A Repeatable Path Why a Second Decade? The Four Steps: A New Path Chapter 1: The Path to Disaster: A Startup Is Not a Small Version of a Big Company Chapter 2: The Path to the Epiphany: The Customer Development Model Chapter 3: The Customer Development Manifesto. Chapter 4: An Introduction to Customer Discovery Chapter 5: Introduction to Customer Validation Chapter 6: Customer Validation: The Toughest Question of All: Pivot or Proceed? The Startup Owner’s Manual Strategy Guide Index The Startup Owner’s Manual for Web/Mobile Channel Startups Title Page The Startup Owner’s Manual for Web/Mobile Channel Startups Table of Contents How to Read This Book Getting Started Chapter 1: The Customer Development Manifesto STEP ONE: Customer Discovery Chapter 2: An Introduction to Customer Discovery Chapter 3: Customer Discovery, Phase One: State Your Business Model Hypotheses Chapter 4: Customer Discovery, Phase Two: “Get Out of the Building” to Test the Problem: “Do People Care?” Chapter 5: Customer Discovery, Phase Three: “Get Out of the Building” and Test the Product Solution Chapter 6: Customer Discovery, Phase Four: Verify the Business Model and Pivot or Proceed STEP TWO: Customer Validation Chapter 7: Introduction to Customer Validation Chapter 8: Customer Validation, Phase One: “Get Ready to Sell” Chapter 9: Customer Validation, Phase Two: “Get Out of the Building and Sell!” Chapter 10: Customer Validation, Phase Three: Develop Product and Company Positioning Chapter 11: Customer Validation, Phase Four: The Toughest Question of All: Pivot or Proceed? How to Build a Web Startup: A Simple Overview The Startup Owner’s Manual for Web/Mobile Channel Startups Index The Startup Owner’s Manual for Physical Channel Startups Title Page The Startup Owner’s Manual for Physical Channel Startups Table of Contents How to Read This Book Getting Started Chapter 1: The Customer Development Manifesto STEP ONE: Customer Discovery Chapter 2: An Introduction to Customer Discovery Chapter 3: Customer Discovery, Phase One: State Your Business Model Hypotheses Chapter 4: Customer Discovery, Phase Two: “Get Out of the Building” to Test the Problem: “Do People Care?” Chapter 5: Customer Discovery, Phase Three: “Get Out of the Building” and Test the Product Solution Chapter 6: Customer Discovery, Phase Four: Verify the Business Model and Pivot or Proceed STEP TWO: Customer Validation Chapter 7: Introduction to Customer Validation Chapter 8: Customer Validation, Phase One: “Get Ready to Sell” Chapter 9: Customer Validation, Phase Two: “Get Out of the Building and Sell!” Chapter 10: Customer Validation, Phase Three: Develop Product and Company Positioning Chapter 11: Customer Validation, Phase Four: The Toughest Question of All: Pivot or Proceed? The Startup Owner’s Manual for Physical Channel Startups Index The Startup Owner's Manual Is What It Says: A Comprehensive, Step-by-step Guide To Getting Startups Right. It Walks Entrepreneurs Through The Customer Development Process That Gets Them Out Of The Building, Where Customers Live, To Develop Winning Products Customers Will Buy-- More Than 100,000 Entrepreneurs Rely On This Book For Detailed, Step-by-step Instructions On Building Successful, Scalable, Profitable Startups. The National Science Foundation Pays Hundreds Of Startup Teams Each Year To Follow The Process Outlined In The Book, And It's Taught At Stanford, Berkeley, Columbia And More Than 100 Other Leading Universities Worldwide. Why? 'the Startup Owner's Manual' Guides You, Step-by-step, As You Put The Customer Development Process To Work. This Method Was Created By Renowned Silicon Valley Startup Expert Steve Blank, Acknowledged Catalyst Of The 'lean Startup' Movement, And Tested And Refined By Him For More Than A Decade-- Introduction. A Repeatable Path ; Why A Second Decade? ; The Four Steps: A New Path -- Getting Started. The Path To Disaster : A Startup Is Not A Small Version Of A Big Company ; The Path To The Epiphany : The Customer Development Model ; The Customer Development Manifesto -- Step One : Customer Discovery. An Introduction To Customer Discovery ; Customer Discovery, Phase One: State Your Business Model Hypotheses ; Customer Discovery, Phase Two : Get Out Of The Building To Test The Problem : Do People Care? ; Customer Discovery, Phase Three : Get Out Of The Building And Test The Product Solution ; Customer Discovery, Phase Four : Verify The Business Model And Pivot Or Proceed -- Step Two : Customer Validation. Introduction To Costumer Validation ; Customer Validation, Phase One : Get Ready To Sell ; Customer Validation, Phase Two : Get Out Of The Building And Sell! ; Customer Validation, Phase Three : Develop Product And Company Positioning ; Customer Validation, Phase Four : The Toughest Question Of All : Pivot Or Proceed? -- The Startup Owner's Manual Site Map -- Appendix A. Customer Development Checklists -- Appendix B. Glossary -- Appendix C. How To Build A Web Startup : A Simple Overview. Steve Blank And Bob Dorf. Includes Index. Welcome to The Startup Owner's Manual, a near-encyclopedic manual that will teach you * How to incorporate the Business Model Canvas as the organizing principle for startup hypotheses* How to find Product-Market fit* How to Get, Keep and Grow customers * How to fuel growth with metrics that matterThe Startup Owner's Manual walks you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank, unlocking the secrets to building a successful, scalable company. This book:* Guides startups of all types in their search for a scalable, profitable business model* Explains the 9 deadly sins startups commit most often - and helps you avoid them* Provides separate paths and advice for physical versus web/mobile products* Explains how to test and iterate your company's road to product/market fit* Details strategies and tactics for how to get, keep and grow customers* Teaches a new math for startups -- metrics that matter* Includes detailed checklists at every step of the process ... and provides hundreds of ideas, watch-outs and "e;how tos"e; for founders!The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes. It is used by thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, acknowledged catalyst of the "Lean Startup" movement, and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: · Avoid the 9 deadly sins that destroy startups' chances for success · Use the Customer Development method to bring your business idea to life · Incorporate the Business Model Canvas as the organizing principle for startup hypotheses · Identify your customers and determine how to "get, keep and grow" customers profitably · Compute how you'll drive your startup to repeatable, scalable profits. Now a decade after the Four Steps to the Epiphany sparked the Lean Startup revolution, comes its sequel The Startup Owner's Manual The Manual incorporates 10 years of learning and best practices that have swept the startup world. It: Incorporates the "Business Model Canvas" as the organizing principle for startup hypotheses Provides separate paths and advice for web/mobile products versus physical products Offers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channels And teaches a "new math" for startups: "metrics that matter for fueling growth" The Startup Owner's Manual is a step-by-step, near-encyclopedic reference manual or "how to" for building a successful, scalable startup. Want to know what to do the first, week, month or year? What's the right distribution channel for your product? How to get traffic to your web site? and how to activate customers or users on arrival? Who are the right "first customers," and why? plus many more great tips in nearly 500 pages, complete with index, glossary, and Customer Development Checklists It's the indispensible reference guide for any startup founder, entrepreneur, investor or educator. Annotation Power your startup to success with The Startup Owner's Manual. This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank. The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes