The Spiral of Silence : New Perspectives on Communication and Public Opinion

Since Its Original Articulation In The Early 1970s, The 'spiral Of Silence' Theory Has Become One Of The Most Studied Theories Of Communication And Public Opinion. It Has Been Tested In Varied Sociopolitical Contexts, With Different Issues And Across Communication Systems Around The World. Attracting The Interest Of Scholars From Communication, Political Science, Sociology, Public Opinion And Psychology, It Has Become Both The Subject Of Tempestuous Academic Debate As Well As A Mainstay In Courses On Communication Theory Globally. Reflecting Substantial New Thinking, This Collection Provides A Comprehensive Examination Of The Spiral Of Silence Theory, Offering A Synthesis Of Prior Research As Well As A Solid Platform For Future Study. It Addresses Various Ideological And Methodological Criticisms Of The Theory, Links The Theory With Allied Areas Of Scholarship, And Provides Analyses Of Empirical Tests. Contributors Join Together To Present A Breadth Of Disciplinary And International Perspectives. As A Distinctive And Innovative Examination Of This Influential Theory, This Volume Serves As A Key Resource For Future Research And Scholarship In Communicaiton, Public Opinion, And Political Science. Machine Generated Contents Note: 1. The Legacy Of Spiral Of Silence Theory: An Introduction / Charles T. Salmon -- 2. Public Opinion And Social Control / Elisabeth Noelle-neumann -- Pt. I Overview, Evidence, Methods -- 3. Paradigm Shifts In The Study Of Media Effects / Denis Mcquail -- 4. Three Contexts Of The Spiral Of Silence Theory / Hans Mathias Kepplinger -- 5. Methodological Conundrums In Spiral Of Silence Research / Andrew F. Hayes -- 6. Speaking In Spirals: An Updated Meta-analysis Of The Spiral Of Silence / Michael E. Huge -- Pt. Ii Media Fragmentation, Internet, And Public Opinion -- 7. Normative Implications Of The Spiral Of Silence: Hearing The Other Side In The 21st Century / Laura Silver -- 8. Media And Public Opinion In A Fragmented Society / Muzammil M. Hussain -- 9. Public Opinion Expression In Online Environments / Anne Schulz -- 10. Linking Social Network Analysis To The Spiral Of Silence, Coorientation, And Political Discussion: The Intersection Of Political Perceptions And Political Communication / William P. Eveland, Jr. Pt. Iii Allied Research Traditions -- 11. Social Norms, Spirals Of Silence And Framing Theory: An Argument For Considering Cross-cultural Differences In Media Effects Research / Dietram A. Scheufele -- 12. The Intersection Of Third-person Effect And Spiral Of Silence / Albert C. Gunther -- 13. Pluralistic Ignorance And The Spiral Of Silence Meet: Mutual Lessons / Jacob Shamir -- 14. Opinion Leadership And Public Opinion: Where Weak/strong Media Paradigms Converge / Gabriel Weimann -- 15. Vernacular Rhetoric, Considered Public Opinion And Modes Of Publicity / Gerard A. Hauser -- Pt. Iv Intercultural Contexts -- 16. World Public Opinion / Frank Louis Rusciano -- 17. Cultural Orientation And The Spiral Of Silence / Benjamin Hill Detenber -- 18. The Kuuki Theory And The Spiral Of Silence / Youichi Ito -- A Personal Tribute -- 19. Elisabeth Noelle-neumann And The Mysteries Of Solitude / Mihaly Csikszentmihalyi. Edited By Wolfgang Donsbach, Charles T. Salmon, Yariv Tsfati. Includes Bibliographical References And Indexes. Cover The Spiral of Silence Title Page Copyright Page Table of Contents Tables and Figures Contributors 1 The Legacy of Spiral of Silence Theory: An Introduction 2 Public Opinion and Social Control Part I Overview, Evidence, Methods 3 Paradigm Shifts in the Study of Media Effects 4 Three Contexts of the Spiral of Silence Theory 5 Methodological Conundrums in Spiral of Silence Research 6 Speaking in Spirals: An Updated Meta-Analysis of the Spiral of Silence Part II Media Fragmentation, Internet, and Public Opinion 7 Normative Implications of the Spiral of Silence: Hearing the Other Side in the 21st Century 8 Media and Public Opinion in a Fragmented Society 9 Public Opinion Expression in Online Environments 10 Linking Social Network Analysis to the Spiral of Silence, Coorientation, and Political Discussion: The Intersection of Political Perceptions and Political Communication Part III Allied Research Traditions 11 Social Norms, Spirals of Silence and Framing Theory: An Argument for Considering Cross-Cultural Differences in Media Effects Research 12 The Intersection of Third-Person Effect and Spiral of Silence 13 Pluralistic Ignorance and the Spiral of Silence Meet: Mutual Lessons 14 Opinion Leadership and Public Opinion: Where Weak/Strong Media Paradigms Converge 15 Vernacular Rhetoric, Considered Public Opinion and Modes of Publicity Part IV Intercultural Contexts 16 World Public Opinion 17 Cultural Orientation and the Spiral of Silence 18 The Kuuki Theory and the Spiral of Silence A Personal Tribute 19 Elisabeth Noelle-Neumann and the Mysteries of Solitude Author Index Subject Index