The Spark: How to Ignite and Lead Business Creativity (Financial Times)

Includes interviews with Gail Rebuck (CEO of Penguin Random House), Sir John Hegarty (Founder of BBH) and Stuart Murphy (Director of Entertainment Channels atSky) Def: "Spark (n) "- an elusive moment when a new idea strikes that has the potential to transform the way you do business. Big or small, new ideas are the lifeblood of all successful businesses. They are responsible for higher profits, quicker growth and game-changing innovations. But how do you foster a creative culture, nurture new ideas and manage the people behind the electricity? "The Spark "answers these questions and more, unravelling the mystique around business creativity and offering 10 practical steps to building an innovative team and becoming an inspiring creative leader. Cover......Page 1 Contents......Page 8 About the author......Page 9 Publisher's acknowledgements......Page 10 Author's acknowledgements......Page 11 Introduction: The Spark......Page 13 Habit 1: Start an electric conversation......Page 22 Habit 2: Break the management rules......Page 33 Habit 3: Lead the creative choices......Page 54 Habit 4: Become a talent impresario......Page 76 Habit 5: Know why you do what you do......Page 102 Habit 6: Connect through shared values......Page 114 Habit 7: Build a business playground......Page 135 Habit 8: Balance focus with freedom......Page 156 Habit 9: Demolish idea barriers......Page 175 Habit 10: Encourage collisions......Page 196 Ten creative business myths debunked......Page 218 Index......Page 238