The Sounds of Capitalism : Advertising, Music, and the Conquest of Culture

From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred.Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like __The Clicquot Club Eskimos__ to the rise of the jingle, the postwar upsurge in consumerism, and the more complete fusion of popular music and consumption in the 1980s and after. __The Sounds of Capitalism__ is the first book to tell truly the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history. "From the early days of radio through the rise of television after World War II to the present, music has been used more and more often to sell goods and establish brand identities. And since at least the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. The Sounds of Capitalism is the untold story of this infectious part of our musical culture. Here, Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, the postwar rise in consumerism and the more complete fusion of popular music and consumption in the 1980s and after. Taylor contends that today there is no longer a meaningful distinction to be made between music in advertising and advertising music. To make his case, he draws on rare archival materials, the extensive trade press, and hours of interviews with musicians ranging from Barry Manilow to unknown but unforgettable jingle singers. The Sounds of Capitalism is the first book to truly tell the history of music used in advertising in the United States, and an original contribution to this little-studied part of our cultural history"--Provided by publisher From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, the postwar upsurge in consumerism, and the more complete fusion of popular music and consumption in the 1980s and after. The Sounds of Capitalism is the first book to tell truly the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history. Here, Timothy D. Taylor Tracks The Use Of Music In American Advertising For Nearly A Century, From Variety Shows Like 'the Clicquot Club Eskimons' To The Rise Of The Jingle, From The Postwar Growth Of Consumerism, To The More Complete Fusion Of Popular Music And Consumption In The 1980s And After. Introduction : Capitalism, Consumption, Commerce, And Music -- Music And Advertising In Early Radio -- The Classes And The Masses -- The Great Depression And The Rise Of The Radio Jingle -- Music, Mood, And Television : The Discovery And Use Of Emotion In Advertising Music -- The Industrialization And Standardization Of Jingle Production -- The Discovery Of Youth -- Consumption, Corporatization, And Youth In The 1980s -- Conquering (the) Culture : The Changing Shape Of The Cultural Industries In The 1990s And After -- New Capitalism, Creativity, And The New Petite Bourgeoisie. Timothy D. Taylor. Includes Bibliographical References (pages 297-329) And Index. Tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, the postwar rise in consumerism and the more complete fusion of popular music and consumption in the 1980s and after. Taylor contends that today there is no longer a meaningful distinction to be made between music in advertising and advertising music. He draws on rare archival materials, the extensive trade press, and hours of interviews with musicians ranging from Barry Manilow to unknown but unforgettable jingle singers. From publisher description