The soul of an organization : understanding the values that drive successful corporate cultures

Who you are determines how you will do: why values make or break businesses. Corporate culture is proven to be a powerful force that drives business excellence and long-term success. Learn how Southwest Airlines, Wendy's, Dell Computers,, and others implemented core values to propel them to the top of their industry. And learn how you can do the same! This text examines corporate culture as a force in realizing business excellence. It contains discussions, self-assessment tools and case studies that demonstrate the power of cultural values. For example, find out why two companies can have completely different personalities, employee attitudes and performance outcomes, even when thy have similar product lines or identical mission statements. Each chapter is filled with anecdotes and profiles from such companies as Wendy's, The Vanguard Group, American Express, Fox News Channel, Dell Computer and Cirque du Soleil - all of which bring to life the book's main principles and concepts Successful organizations are driven by solid core values that permeate hiring practices, marketplace perceptions, internal systems, performances standards and bottom-line pofitability. These cultural values - more than external forces or business processes - are the biggest predictors indefining and motivating theultimate success of a business In May of 1979, at the start of a busy Memorial Day weekend, an air tragedy riveted the world's attention.