The sociology of social problems : theoretical perspectives and methods of intervention

Social problems such as unemployment, poverty and drug addiction are a fact of life in industrialised societies. This book examines the sociology of social problems from interesting and challenging perspectives. It analyses how social problems emerge and are defined as such, who takes responsibility for them, who is threatened by them and how they are managed, solved or ignored. The authors examine and critique existing theories of social problems before developing their own theoretical framework. Their 'theory of residualist conversion of social problems' explains how certain social problems threaten legitimate power structures, so that problems of a social or political nature are transformed into personal problems, and the 'helping professions' are left to intervene. This book will become a key reference on class, inequality and social intervention and an important text for students in sociology and social work courses. This book examines the sociology of social problems from new and challenging perspectives. It analyses how social problems emerge and are defined as such, who takes responsibility for them, who is threatened by them, and how they are managed, solved or ignored. The authors examine and critique existing theories of social problems before developing their own theoretical framework. Their theory of residualist conversion of social problems explains how certain social problems threaten legitimate power structures, so that problems of a social or political nature are transformed into personal problems, and the 'helping professions' are left to intervene

This book examines the sociology of social problems from new and challenging perspectives. It analyzes how social problems emerge and are defined as such, who takes responsibility for them, who is threatened by them, and how they are managed, solved or ignored. The authors examine and critique existing theories of social problems before developing their own theoretical framework. They explain how certain social problems threaten legitimate power structures, so that they are transformed into personal problems that are left to the "helping professions."

This well-established book covers all the stages of creating and implementing innovative and successful sales promotions for competitive advantage, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions.  The fifth edition explores the use of new media such as SMS, MMS, interactive TV, and web-based advertising.  Each chapter features a new interactive self-study question-and-feedback section.  Includes 63 case studies.

Starting with the customer The business and marketing purpose behind sales promotion What sales promotions can do How to use promotions How to be creative How to use suppliers How to implement a promotion Self-regulation and the law Marketing accountability and research Off-the-shelf offers Joint promotions Price promotions Premium promotions Prize promotions International sales promotion. Sales Promotion details the tried and tested methods that can give you competitive advantage over your rivals, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. The book takes you through all the stages of creating and implementing innovative and successful sales promotions that will increase your base of satisfied customers. "It is an essential text for everyone in our industry, but because of its practical approach and the breadth of its coverage, it has now become the core text for the Institute of Sales Promotion's highly-regarded Diploma in Promotional & Interactive Marketing, "--Annie Swift, Chief Executive, Institute of Sales Promotion