The Social Life of Coffee : The Emergence of the British Coffeehouse

What induced the British to adopt foreign coffee-drinking customs in the seventeenth century? Why did an entirely new social institution, the coffeehouse, emerge as the primary place for consumption of this new drink? In this lively book, Brian Cowan locates the answers to these questions in the particularly British combination of curiosity, commerce, and civil society. Cowan provides the definitive account of the origins of coffee drinking and coffeehouse society, and in so doing he reshapes our understanding of the commercial and consumer revolutions in Britain during the long Stuart century. Britain’s virtuosi, gentlemanly patrons of the arts and sciences, were profoundly interested in things strange and exotic. Cowan explores how such virtuosi spurred initial consumer interest in coffee and invented the social template for the first coffeehouses. As the coffeehouse evolved, rising to take a central role in British commercial and civil society, the virtuosi were also transformed by their own invention. Brian Cowan holds the Canada Research Chair in Early Modern British History at McGill University. He lives in Montreal. "What induced the British to adopt foreign coffee-drinking customs in the seventeenth century? Why did an entirely new social institution, the coffeehouse, emerge as the primary place for consumption of this new drink? In this lively book, Brian Cowan locates the answers to these questions in the particularly British combination of curiosity, commerce, and civil society. Cowan provides the definitive account of the origins of coffee drinking and coffeehouse society, and in so doing he reshapes our understanding of the commercial and consumer revolutions in Britain during the long Stuart century. Britain's virtuosi, gentlemanly patrons of the arts and sciences, were profoundly interested in things strange and exotic. Cowan explores how such virtuosi spurred initial consumer interest in coffee and invented the social template for the first coffeehouses. As the coffeehouse evolved, rising to take a central role in British commercial and civil society, the enthusiasts were also transformed by their own invention."--Provided by publisher Contents 5 Acknowledgments 7 A Note on Styles and Conventions 11 Introduction 13 Part I. Coffee: From Curiosity to Commodity 17 1. An Acquired Taste 17 2. Coffee and Early Modern Drug Culture 43 3. From Mocha to Java 67 Part II. Inventing the Coffeehouse 91 4. Penny Universities? 91 5. Exotic Fantasies and Commercial Anxieties 125 Part III. Civilizing the Coffeehouses 159 6. Before Bureaucracy 159 7. Policing the Coffeehouse 205 8. Civilizing Society 237 Conclusion 269 Notes 277 Bibliography 323 Index 367 "Brian Cowan provides the definitive account of the origins of coffee drinking and coffeehouse society, and in so doing he reshapes our understanding of the commercial and consumer revolutions in Britain during the long Stuart century."--BOOK JACKET