شش راز جذب سرمایه: راهنمایی از درون برای کارآفرینان

Based on Bill Fisher's three-day seminars that regularly sell out all over the world, this book offers the kind of capital-raising street smarts no entrepreneur can do without. As a banker in Silicon Valley in the '80s and a businessman who founded a number of successful companies beginning in the '90s, Fisher has seen firsthand the kind of rookie mistakes aspiring entrepreneurs make that end up stopping them before they have a chance to get started. Fisher looks at six traditional steps in the capital-raising process and digs beneath the surface to expose subtle but critical aspects of each--knowledge that, until now, could come only with experience. For example, entrepreneurs believe that great business ideas get funded. Not true--just look at the failure rates of venture-backed companies. Great business stories get funded, and all great business stories have a similar construction and shape. And of course the entrepreneur needs an investor, but each investor comes with his or her own personality issues. You need the right match for long-term success, not just whoever is waving the biggest check--a temptation that is easy for cash-strapped entrepreneurs to succumb to. Having this book is like going into your investor meetings with a trusted advisor who knows all the ins and outs of raising capital

Based on Bill Fisher's three-day seminars that regularly sell out all over the world, this book offers the kind of capital-raising street smarts no entrepreneur can do without. As a banker in Silicon Valley in the '80s and a businessman who founded a number of successful companies beginning in the '90s, Fisher has seen firsthand the kind of rookie mistakes aspiring entrepreneurs make that end up stopping them before they have a chance to get started.Fisher looks at six traditional steps in the capital-raising process and digs beneath the surface to expose subtle but critical aspects of each—knowledge that, until now, could come only with experience. For example, entrepreneurs believe that great business ideas get funded. Not true—just look at the failure rates of venture-backed companies. Great business stories get funded, and all great business stories have a similar construction and shape. And of course the entrepreneur needs an investor, but each investor comes with his or her own personality issues. You need the right match for long-term success, not just whoever is waving the biggest check—a temptation that is easy for cash-strapped entrepreneurs to succumb to. Having this book is like going into your investor meetings with a trusted advisor who knows all the ins and outs of raising capital.

Based On Bill Fisher's Master-class Seminars Featured At The World Bank, The University Of California And Draper University, This Book Offers The Kind Of Capital-raising Street Smarts That Most Entrepreneurs Never Tap Into Until It Is Too Late. Fisher Organizes The Capital-raising Process Into Six Clear Steps, And Then Breaks Through The Myths To Reveal The Triggers For Success. For Example, Entrepreneurs Are Told That Great Business Ideas Get Funded. Not True—great Business Stories Get Funded, And Those Stories All Have A Similar Construction And Shape, Which Can Be Learned. And Yes, You Need Investors, But Investors Come With Their Own Personality Issues. You Need The Right Match For Long-term Success, Not Just Whoever Is Waving The Biggest Check. This Book Allows You To Prepare For Your Investor Meetings With A Capital-raising Expert Coaching Your Every Step. "The only book on raising startup capital written by a professional who has himself raised over a billion dollars that goes deeper into the standard "how-to" process of raising capital to highlight and reveals those hidden factors that no one but a true insider would know to look for"-- Provided by publisher