The Shopping Revolution, Updated and Expanded Edition : How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19

The retail industry was in the midst of unparalleled disruption. Then came COVID-19. In an updated and expanded edition of __The Shopping Revolution__, Wharton professor Barbara Kahn examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from them. **__Featured in__ The New York Times, Bloomberg, __and__ Vox, The Shopping Revolution __is "a brisk and thought-provoking anatomy of shopping in the 21st century" (Kirkus Reviews).__** __The retail industry was already in the midst of unparalleled disruption. Then came COVID-19.__ In a fully updated and expanded edition of **__The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19__**, Wharton professor Barbara E. Kahn, a foremost retail expert, examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from these companies' ascendance and continued transformation in the face of unprecedented challenges. Kahn, also the author of **__Global Brand Power: Leveraging Branding for Long-Term Growth__**, examines:In a **brand-new chapter**, how companies in China, like **Alibaba**, **JD.com**, and **Pinduoduo** have changed the game;How **Amazon** became the retailer of choice for a large portion of the US population, and how other companies have chosen to work with them or have to compete against them; How **Walmart** beat out other grocers in the late 1990s to become the leader in food retailing, and how they must pivot to hold their leadership position today; How **Warby Parker** dared to compete against **Luxottica** in the lucrative eyewear business, and what that can tell start-ups about how to carve out a niche against a Goliath; How **Sephora** drew away customers from once-dominant department stores to become the go-to retailers for beauty products. Kahn argues we are just witnessing the start of the radical changes in retail that have been hastened by the pandemic and will revolutionize shopping in every way. Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's—and tomorrow's—retail environment.

Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is "a brisk and thought-provoking anatomy of shopping in the 21st century" (Kirkus Reviews).

The retail industry was already in the midst of unparalleled disruption. Then came COVID-19.

In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19, Wharton professor Barbara E. Kahn, a foremost retail expert, examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from these companies' ascendance and continued transformation in the face of unprecedented challenges.

Kahn, also the author of Global Brand Power: Leveraging Branding for Long-Term Growth, examines:In a brand-new chapter, how companies in China, like Alibaba, JD.com, and Pinduoduo have changed the game;How Amazon became the retailer of choice for a large portion of the US population, and how other companies have chosen to work with them or have to compete against them; How Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how they must pivot to hold their leadership position today; How Warby Parker dared to compete against Luxottica in the lucrative eyewear business, and what that can tell start-ups about how to carve out a niche against a Goliath; How Sephora drew away customers from once-dominant department stores to become the go-to retailers for beauty products.
Kahn argues we are just witnessing the start of the radical changes in retail that have been hastened by the pandemic and will revolutionize shopping in every way. Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's—and tomorrow's—retail environment.

The retail industry was already in the midst of unparalleled disruption. They came COVID-19. In a fully updated and expanded edition of The Shopping Revolution, Wharton professor Barbara E. Kahn examines the companies that have been most successful during a tsunami of change in the industry. -- Adapted from publisher description