The Secrets to Writing a Successful Business Plan: A Pro Shares A Step-by-Step Guide to Creating a Plan That Gets Results 2

This book "is packed with actionable advice and real-life examples from Shelton's experience as a senior executive, SCORE small business mentor, and angel investor."-- Provided by publisher Foreword / by W. Kenneth Yancey, CEO of SCORE Association section 1. Business plan basics: Business plans 101 : what is a business plan and why to you need one? ; What's your style : finding what type of plan is right for you ; The 4-1-1 : where to go for business plan help ; Make no mistake : common business plan writing errors ; Forget me not : smart things to do when writing your plan ; First steps : starting with a business plan or feasibility plan section II. Business plan contents: In a nutshell : why the executive summary is the most important part of your plan ; Get organized : presenting your general company description ; Like no other : describing your products and services ; Going to market : writing your marketing plan ; Go with the flow : detailing your operations ; Team players : who's on your management team? ; Number sense : how to prepare your financial plan ; Just in case : what you should include in your appendix ; Passion time : business planning for nonprofits section III. Bank on it : obtaining a loan ; Heavenly financing : how to attract angel investors ; Financing roundup : beyond the banks and angels - Conclusion: Are we there yet? Foreword by W. Kenneth Yancey, CEO of SCORE Association......Page 8 Introduction......Page 10 Section I BUSINESS PLAN BASICS......Page 19 Chapter 1......Page 20 Chapter 2......Page 26 Chapter 3......Page 32 Chapter 4......Page 36 Chapter 5......Page 43 Chapter 6......Page 46 Section II BUSINESS PLAN CONTENTS......Page 49 Chapter 7......Page 51 Chapter 8......Page 54 Chapter 9......Page 62 Chapter 10......Page 65 Chapter 11......Page 83 Chapter 12......Page 90 Chapter 13......Page 95 Chapter 14......Page 120 Chapter 15......Page 122 Section III FINANCING 101......Page 130 Chapter 16......Page 132 Chapter 17......Page 141 Chapter 18......Page 147 Conclusion Are We There Yet?......Page 153 Glossary......Page 155 Acknowledgments......Page 160 About the Author......Page 161