The Secrets of Selling: How to win in any sales situation (2nd Edition)

Want to beat your sales target? Buy this book. The new edition of this highly successful sales bible is full of practical tips, tricks and advice and now comes in a smaller, more accessible package. The Secrets of Selling, 2nd edition covers all the key areas in a concise and snappy style and is easy to navigate - essential features for the time pressured modern sales professional. It covers the full range of situations that sales people at all levels will encounter, from how to size up your prospective client quickly, to the best time to mention your price. It has a genuinely practical approach - providing you with the tips, tricks and techniques that will help you improve your sales performance. This new edition has been completely revised and updated throughout. Key changes include:. Summaries, in the form of checklists included at each of the three sections. A chapter on Body Language, including new information on how to spot lying. New information on icebreakers in meetings

Want to beat your sales target? Buy this book. The new edition of this highly successful sales bible is full of practical tips, tricks and advice and now comes in a smaller, more accessible package.

The Secrets of Selling, 2nd edition covers all the key areas in a concise and snappy style and is easy to navigate - essential features for the time pressured modern sales professional. It covers the full range of situations that sales people at all levels will encounter, from how to size up your prospective client quickly, to the best time to mention your price. It has a genuinely practical approach - providing you with the tips, tricks and techniques that will help you improve your sales performance.

This new edition has been completely revised and updated throughout. Key changes include:.

• Summaries, in the form of checklists included at each of the three sections.
• A chapter on Body Language, including new information on how to spot lying.
• New information on icebreakers in meetings.

What to say in sales meetings How to assess the character of your prospect quickly and accurately Using emotion in selling Body language in sales meetings How to write proposals Writing words that sell Finding new business through mailshots Finding new business through seminars How to use the telephone for selling Finding new business through partners How to brand and advertise your company effectively Presentations, away-days and exhibitions Getting the most from the media Tips on beating the competition How to sort the contract stage painlessly Tips on managing your contacts Tips on managing large accounts Tips on negotiation How to measure performance So what makes the difference between average and top-flight sales performance? Does your job involve selling services? Would you like to increase your numbers so that you regularly meet, and indeed beat, your sales targets? This book will help you make that happen, providing you with all the skills needed to excel in selling your company's services