The SAGE Handbook of Media Studies

The SAGE Handbook of Media Studies examines the theories, practices, and future of this fast-growing field. Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from popular music to digital technologies, from media ethics to advertising, and from Hollywood and Bollywood to alternative media. Part I: Prolegomena. -- Ethical and normative perspectives -- Clifford Christians -- The Long and winding road of alternative media -- Alfonso Gumucio Dagron Globalization, supranational institutions, and media -- John Sinclair Society, culture, and media: thinking comparatively -- Annabelle Sreberny Approaches to media texts -- Ruth Wodak and Brigitta Busch Technology -- Sandra Braman Digital media -- Jan van Dijk. -- Part II: Audiences, users and effects. -- Audience and readership research -- Jenny Kitzinger Twentieth-century media effects research -- Daniel G. McDonald Psychology of media use -- Tannis M. MacBeth Contemporary television audiences: publics, markets, communities, and fans -- Virginia Nightingale -- A Concise history of media and cultural studies in three scripts: advocacy, autobiography, and the chronicle -- Joke Hermes East Asia modernities and the formation of media and cultural studies -- Myungkoo Kang. -- Part III: Economy and power. -- Media economics -- Alan B. Albarran -- The Political economy of communications -- Janet Wasko Government, the state, and media -- Erik Neveu Media, public opinion, and political action -- Holli A. Semetko Media and the reinvention of the nation -- Silvio Waisbord News media production: individuals, organizations, and institutions -- D. Charles Whitney, Randall S. Sumpter, and Denis McQuail. -- Part IV: Specific areas of media research. -- Narrative and genre -- Horace Newcomb Sound exchange: media and music cultures -- Nabeel Zuberi Advertising: a synthetic approach -- Todd Joseph Miles Holden Broadcasting, cable, and satellites -- Michele Hilmes Hollywood -- Thomas Schatz and Alisa Perren Bollywood and Indian cinema: changing contexts and articulations of national cultural desire -- Veena Naregal Media violence and sex: what are the concerns, issues, and effects?-- Stacy L. Smith, Emily Moyer-Gusé, and Edward Donnerstein. Media and communication research is a diverse and stimulating field of inquiry, not only in subject matter but also in purposes and methodologies. Over the past twenty years, and in step with the contemporary shift toward trans-disciplinarity, Media Studies has rapidly developed a very significant body of theory and evidence. Media Studies is here to stay and scholars in the discipline have a vital contribution to make. The SAGE Handbook of Media Studies surveys and evaluates the theories, practices, and future of the field. Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from media ethics to advertising, from popular music to digital technologies, and from Hollywood and Bollywood to alternative media. The contributors to The Handbook are from Australia, Austria, Britain, Canada, France, Guatemala, India, Japan, the Netherlands, South Korea, and the United States. Each contributor offers a unique perspective on topics broad in scope. The Handbook is an ideal resource for university media researchers, for faculty developing new courses and revising curricula, and for graduate courses in media studies. It is also a necessary addition to any academic library. The Handbook Is An Ideal Resource For University Media Researchers, For Faculty Developing New Courses And Revising Curricula, And For Graduate Courses In Media Studies. It Is Also A Necessary Addition To Any Academic Library.--jacket. Prolegomena -- Audiences, Users And Effects -- Economy And Power -- Specific Areas Of Media Research. Editor-in-chief, John D. H. Downing ; Associate Editors, Denis Mcquail, Philip Schlesinger, Ellen Wartella. Includes Bibliographical References And Indexes. The SAGE Handbook of Media Studies provides a state-of-the-art overview of media research and examines the theories, practices, and future of media studies. The Editors have brought together a variety of U.S. and international contributors to provide a universal viewpoint of the increasingly diverse and globalized media studies field. Offers a comprehensive overview of the field of media studies at the start of the 21st century. This text examines five distinct areas including basic approaches, methods of media research perspectives on media in society, the media mosaic, & the audience "The Handbook is an ideal resource for university media researchers, for faculty developing new courses and revising curricula, and for graduate courses in media studies. It is also a necessary addition to any academic library."--BOOK JACKET.