قوانین سرایت: چرا چیزها گسترش می‌یابند و چرا متوقف می‌شوند

From ideas and infections to financial crises and "fake news," why the science of outbreaks is the science of modern life These days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? In The Rules of Contagion , epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is. Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly? And why are disinformation campaigns so effective? By uncovering the crucial factors driving outbreaks, we can see how things really spread -- and what we can do about it. Whether you are an author seeking an audience, a defender of truth, or simply someone interested in human social behavior, The Rules of Contagion is an essential guide to modern life. One of the Best Books of 2020 — Financial Times One of the "Most 2020 Books of 2020" — Washington Post One of the Best Science Books of 2020 — The Times of London One of the Best Science Books of 2020 — The Guardian From ideas and infections to financial crises and fake news, an "utterly timely" look at why the science of outbreaks is the science of modern life These days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is. Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly? Why are disinformation campaigns so effective? And what makes the emergence of new illnesses -- such as MERS, SARS, or the coronavirus disease COVID-19 -- so challenging? By uncovering the crucial factors driving outbreaks, we can see how things really spread -- and what we can do about it. Whether you are an author seeking an audience, a defender of truth, or simply someone interested in human social behavior, The Rules of Contagion is an essential guide to modern life. From Ad Servers To Zika, Ebola To Fake News, Why The Science Of Infection Is The Science Of Modern Life In Our Social-media-laden Lives, Everyone Thinks They Understand How Things, Whether Youtube Fads Or Bank Failures, Spread: They Go Viral. In The Rules Of Contagion, Adam Kucharski Unpacks The Science Of Epidemiology -- The Movement Of Diseases -- To Reveal What Is, And Isn't, Viral In Modern Life. Is It True That Fake News Spreads Because It's An Unstoppable Mind Virus? Actually, Brute-force Attacks On Our Attention, Not Manipulation, Explain Most Of It. Exploring Everything From The Onset Of Riots To The Power Of Instagram Influencers, Kucharski Shows How Hackneyed The Popular Understanding Of Virality Can Be, And How Much More Compelling The Real Story Is. Whether You Are An Author Seeking An Audience, A Defender Of The Truth, Or Simply Someone Interested In The Science Of Human Social Behavior, The Rules Of Contagion Is Essential Guide To Modern Life. A deadly virus suddenly explodes into the population. A political movement gathers pace, and then quickly vanishes. An idea takes off like wildfire, changing our world forever. We live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern them. From 'superspreaders' who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next. Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories - and why the most useful predictions aren't necessarily the ones that come true.