The Routledge Handbook of Wine and Culture (Routledge Handbooks)

The link between culture and wine reaches back into the earliest history of humanity. The __Routledge Handbook of Wine and Culture__ brings together a newly comprehensive, interdisciplinary overview of contemporary research and thinking on how wine fits into the cultural frameworks of production and consumption. Bringing together many leading researchers engaged in studying these phenomena it explores the different ways in which wine is constructed as a social artefact, and how its representation and use acquire symbolic meaning. Wine can be analysed in different ways by varying disciplines involved in exploring wine and culture (anthropology, economics and business, geography, history and sociology, and as text). The Handbook uses these as lenses to consider how producers, intermediaries and consumers use and create cultural significance. Specifically the work addresses the following: how wine relates to place, belief systems and accompanying rituals; how it may be used as a marker of the identity and mechanisms of civilising processes (often in conjunction with food and the arts); how its framing intersects with science and nature; the ideologies and power relations which arise around all of these activities; the relation of this to wine markets and public institutions. This is essential reading for researchers and students, in education for the wine industry and in the humanities and social sciences engaged in understanding patterns of human ingenuity and interaction, such as sociology, anthropology, health, geography, business, tourism, cultural studies, food studies and history. The link between culture and wine reaches back into the earliest history of humanity. The Routledge Handbook of Wine and Culture brings together a newly comprehensive, interdisciplinary overview of contemporary research and thinking on how wine fits into the cultural frameworks of production, intermediation and consumption. Bringing together many leading researchers engaged in studying these phenomena, it explores the different ways in which wine is constructed as a social artefact and how its representation and use acquire symbolic meaning. Wine can be analysed in different ways by varying disciplines involved in exploring wine and culture (anthropology, economics and business, geography, history and sociology, and as text). The Handbook uses these as lenses to consider how producers, intermediaries and consumers use and create cultural significance. Specifically, the work addresses the following: how wine relates to place, belief systems and accompanying rituals; how it may be used as a marker of the identity and mechanisms of civilising processes (often in conjunction with food and the arts); how its framing intersects with science and nature; the ideologies and power relations which arise around all these activities; and the relation of this to wine markets and public institutions. This is essential reading for researchers and students in education for the wine industry and in the humanities and social sciences engaged in understanding patterns of human ingenuity and interaction, such as sociology, anthropology, health, geography, business, tourism, cultural studies, food studies and history. Cover 1 Half Title 2 Title 4 Copyright 5 Contents 6 List of figures 11 List of tables 13 List of contributors 14 Preface 21 Culture and wine: an introduction 24 Part I Context: disciplinary perspectives on wine and culture 36 1 Anthropology, wine and culture 38 2 Business, wine and culture 43 3 Economics, wine and culture 50 4 Geography, wine and culture 58 5 History, wine and culture 64 6 Sociology, wine and culture 69 7 Text, wine and culture 74 Part II Production and place 82 8 Cultures of terroir 84 9 Sites and sights of production: spaces and performances of winemaking 95 10 Wine islands: colonial cultures of the vine 105 11 Expressing sense of place and terroir through wine tourism encounters: antipodal reflections from France and New Zealand 113 12 Wine, culture and environment: a study of the Sierra (Nevada) Foothills American Viticultural Area 122 13 Making wine, making home 133 14 Climats and the crafting of heritage value in Burgundy terroir 140 15 Wine, deep in the heart of Texas 148 Part III Intermediation and consumption 156 16 Characters of wine: the cultural meanings of typefaces and fonts in wine labels 158 17 ‘Making the right impression’: Irish wine culture, c. 1700–present 168 18 Wine as part of Polish identity in early modern times: constructing wine culture in non-wine countries 178 19 The shape of luxury: three centuries of the champagne glass in British material culture 188 20 ‘For us as experimentalists’: an Australian case study of scientific values in nineteenth-century New World winegrowing 199 21 Tasting as expertise: scientific agronomists and sommeliers in France in the first half of the twentieth century 210 22 Wine writing as lifestyle writing: communicating taste and constructing lifestyle in The Saturday Times wine column 219 23 Some practical economics of selling wine as a cultural good 227 24 Champagne – a global symbol of contemporary consumer culture 240 Part IV Belief and representation 254 25 Wine and religion: Part 1, antiquity to 1700 256 26 Wine and religion: Part 2, 1700 to the present 264 27 Wine as metaphor 273 28 New World wine and the evolution of universal, vernacular, metro-rural and indigenous idylls 282 29 Narratives of science and culture in winemaking 292 30 Applying fashion theory to wine: a production of culture example 300 31 Spending, taste and knowledge: logics of connoisseurship and good taste in the age of cultural democratisation 311 Part V Power and contestation 320 32 Competing and complementary utopias: towards an understanding of entangled wine ideals 322 33 Threats of pleasure and chaos: wine and gendered social order 334 34 Women in wine . . . occasionally: gendered roles in the wine industry 343 35 Sustainable wine: the discursive production of sustainability in the wine field 354 36 The triumph of the holy trinity: terroir, typicity and quality anchoring the AOC model in the second half of the twentieth century 365 37 What can winemakers’ business models tell us about the cultural traits of wine regions? A comparative analysis 376 38 Repudiation not withstanding: critics and the case for hybrid grape wines 386 39 If it’s famous, it must be good: the social construction of brand value in the US wine market 395 Part VI Change and the future 406 40 Internationalisation of winegrape varieties and its implications for terroir-based cultural assets 408 41 Cultural heritage and migration in the wine world 419 42 The China wine market: how wine is gaining cultural value in Chinese culture 428 43 Beyond white: on wine and ethnicity 438 44 Climate or technical change in wine? Confronting climatologists’ and winegrowers’ analyses 447 45 Winegrowing, climate change and a case for biodynamic viticulture 457 Conclusion 465 Index 478 This title was a prize winner at the OIV (International Organisation of Vine and Wine) Awards 2023.The link between culture and wine reaches back into the earliest history of humanity. The Routledge Handbook of Wine and Culture brings together a newly comprehensive, interdisciplinary overview of contemporary research and thinking on how wine fits into the cultural frameworks of production, intermediation and consumption.Bringing together many leading researchers engaged in studying these phenomena, it explores the different ways in which wine is constructed as a social artefact and how its representation and use acquire symbolic meaning. Wine can be analysed in different ways by varying disciplines involved in exploring wine and culture (anthropology, economics and business, geography, history and sociology, and as text). The Handbook uses these as lenses to consider how producers, intermediaries and consumers use and create cultural significance. Specifically, the work addresses the following: how wine relates to place, belief systems and accompanying rituals; how it may be used as a marker of the identity and mechanisms of civilising processes (often in conjunction with food and the arts); how its framing intersects with science and nature; the ideologies and power relations which arise around all these activities; and the relation of this to wine markets and public institutions.This is essential reading for researchers and students in education for the wine industry and in the humanities and social sciences engaged in understanding patterns of human ingenuity and interaction, such as sociology, anthropology, economics, health, geography, business, tourism, cultural studies, food studies and history. This title was a prize winner at the OIV (International Organisation of Vine and Wine) Awards 2023. The link between culture and wine reaches back into the earliest history of humanity. The Routledge Handbook of Wine and Culture brings together a newly comprehensive, interdisciplinary overview of contemporary research and thinking on how wine fits into the cultural frameworks of production, intermediation and consumption. Bringing together many leading researchers engaged in studying these phenomena, it explores the different ways in which wine is constructed as a social artefact and how its representation and use acquire symbolic meaning. Wine can be analysed in different ways by varying disciplines involved in exploring wine and culture (anthropology, economics and business, geography, history and sociology, and as text). The Handbook uses these as lenses to consider how producers, intermediaries and consumers use and create cultural significance. Specifically, the work addresses the how wine relates to place, belief systems and accompanying rituals; how it may be used as a marker of the identity and mechanisms of civilising processes (often in conjunction with food and the arts); how its framing intersects with science and nature; the ideologies and power relations which arise around all these activities; and the relation of this to wine markets and public institutions. This is essential reading for researchers and students in education for the wine industry and in the humanities and social sciences engaged in understanding patterns of human ingenuity and interaction, such as sociology, anthropology, economics, health, geography, business, tourism, cultural studies, food studies and history.