The Routledge Companion to Digital Consumption (Routledge Companions in Business, Management and Marketing)

"The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers, and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online, and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal"-- "The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to the Digital Consumer offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal"-- Cover......Page 1 Title......Page 2 Title - Series......Page 3 Title - Full......Page 4 Copyright......Page 5 Contents......Page 6 List Of Figures......Page 10 List Of Tables......Page 11 Notes On Contributors......Page 12 Part I - What's Digital ?......Page 20 1. Living In A Digital World......Page 22 2. Digitizing Physical Objects In The Home......Page 32 3. The Digital Consumer......Page 47 4. The Posthuman Consumer......Page 58 Part II - Representing The Self And Others......Page 70 5. Blogs......Page 72 6. Fashion Blogging......Page 81 7. From Freeform To Templates......Page 91 Part III - Researching The Digital Consumer......Page 100 8. Digital Youth, Mobile Phones And Text Messaging......Page 102 9. Netnography And The Digital Consumer......Page 112 10. The Rise Of The Customer Database......Page 121 11. Researching Children In A Digital Age......Page 132 12. New Forms Of Digital Marketing Research......Page 143 Part IV - Communicating, Interacting And Sharing......Page 154 13. How Non-Western Consumers Negotiate Competing Ideologies Of Sharing Through The Consumption Of Digital Technology......Page 156 14. Virtually 'Secret' Lives In 'Hidden' Communities......Page 167 15. Crowdsourcing......Page 178 16. Interactive Online Audiences......Page 190 17. Dating On The Internet......Page 201 Part V - Seeking Information And Shopping......Page 214 18. Medicine 2.0 And Beyond......Page 216 19. Stock Trading In The Digital Age......Page 227 20. Digital Virtual Consumption As Transformative Space......Page 242 21. Consumer Decision-making In Online And Offline Environments......Page 254 Part VI - Playing, Praying, Entertaining And Educating......Page 268 22. Value Co-Creation In Virtual Environments......Page 270 23. "I Don't Really Know Where The Money Goes, Do You ?"......Page 280 24. Viral Propagation Of Consumer - Or Marketer-Generated Messages......Page 292 25. Digital Fandom......Page 303 26. Online Games: Consuming, Experiencing And Interacting In Virtual Worlds......Page 315 27. The Brick Testament: Religiosity Among The Adult Fans Of Lego......Page 327 Part VII - Issues Of Concern In Society And Culture......Page 336 28. Surveilling Consumers: The Social Consequences Of Data Processing On Amazon.com......Page 338 29. Online Privacy: Concepts, Issues And Research Avenues For Digital Consumption......Page 352 30. Self-Disclosure......Page 365 31. Consumer Activism 2.0......Page 375 32. Jack Of All Trades, Master Of ... Some? : Multitasking In Digital Consumers......Page 386 33. Gender Roles And Gender Identification In Relation To Media And Consumption......Page 397 34. Online Consumer Movements......Page 405 35. The Digital Consumption Of Death......Page 415 36. Consumer (Dis)Trust Online......Page 423 37. Afterword: Consuming The Digital......Page 434 Index......Page 440 "The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to the Digital Consumer offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal"-- Provided by publisher