The Routledge Companion to Advertising and Promotional Culture; Second Edition

"This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This book is a go-to source for those looking to understand the ways advertising has shaped society, in the past and present, with original analyses and case studies from both established and emerging scholars in critical media and advertising studies. It contains eight sections: Historical Perspectives; Political Economy; Globalization; Audiences as Labor, Consumers, Interpreters, Fans; Identities; Social Institutions; Everyday Life; and The Environment. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the Covid-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present"-- Provided by publisher This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present. Cover 1 Half Title 2 Title 4 Copyright 5 Dedication 6 Contents 8 List of Figures 12 List of Tables 13 Notes on Contributors 14 Acknowledgments 19 1 Introduction 20 Section I Historical Perspectives on Advertising and Promotion 28 2 Origins of Modern Consumption: Advertising, New Goods, and a New Generation, 1890–1930 30 3 “Sentimental ‘Greenbacks’ of Civilization”: Cartes de Visite and the Prehistory of Self-branding 41 4 The Relationship Between US Advertising and Popular Culture: Four Historical Threads 54 5 Subscriptions as Surveillance: Mailing Labels, Punch Cards, and the Roots of the Digitized Audience 67 Section II Promotional Industries 80 6 The Past, Present, and Future of Internet Personalization in Service of Advertising 82 7 Promotional Convergence and Political Economic Critique: Assessing Integrations Across Media and Advertising Industries 93 8 Regional Trends in Global Advertising 107 9 How the Advertising Industry Approaches Legal Cannabis: A Trade Press Analysis 120 Section III Advertising Audiences 132 10 Social Media and Audience Commodification: Toward an Applied Theory 134 11 Model Consumers: Numerical and Normative Constructions of Hispanic Consumers 145 12 Promotional Culture, Tastes, and Teenagers: Navigating the Interplay Between Food Marketing, Monitoring, and “Teen Food” 154 Section IV Advertising Identities 166 13 Selling Cuba: Havana Club Advertising and the Practice of Cultural Mediation 168 14 Adventures in Hypermediated Hyperreality, or What Happens When Nations Become Brands 181 15 Streaming Nationalism, Advertising Localization: Netflix Türkiye Advertisements 193 16 Milleniage Advertising: Reconceptualizing Advertising and Its Role in Forming Social Identities 206 17 Contour of Masculinity: Reading Bros in Popular Culture and Fashion Branding 216 Section V Advertising and/in Crisis 228 18 From Cause Marketing to Activist Branding: There’s No Sitting Out in the Age of Covid, #BLM, and Assaults on Democracy 230 19 #Wearetogether: University Branding in the Time of COVID and Black Lives Matter 243 20 “The Show Must Go On”: Thematic Representations of Hyper-commercialism and Spending as a Public Service Amid COVID-19-Related Advertisements 253 21 Native Advertising in Digital News Contexts: Perpetuating the Twenty-first Century Infodemic 267 22 Normal Accidents in the Digital Age: How Programmatic Advertising Became a Disaster 280 Section VI Promotion and Politics 294 23 United We Shop: Black Beauty Advert-ism and the Business of Social Justice 296 24 When Advertising Takes a Stand: Market Activism, Gender, and Social Change in Greece 308 25 “I Keep Hearing the Promo, ‘You’re Fired!’ ”: Promotional Culture, Populist Authoritarianism, and The Apprentice 323 26 Misremembering Black Wall Street and the Promotional Rhetoric of Capitalist Racial Repair 336 Section VII Promotionalism and Its Expansions 352 27 Popular Music, Promotional Culture, and Public Policy 354 28 E-commerce Goes Social: The Rise of Livestreaming as a Hybrid Promotional Form 366 29 Advertising, Branding, and the Promotional Future 379 Section VIII Advertising, Promotion, and the Environment 388 30 Pushing Products and Blaming Consumers: Corporate Journalism, Climate Change, and the Discourses of Delay 390 31 From Crisis to Opportunity: Promoting Climate Change 403 Index 415 Culture;,Communications;,Consumer,Culture;,Emily,West;,Promotional,Culture;,Media,Studies;,Matt,McAllister;,Advertising Culture,Communications,Consumer Culture,Emily West,Promotional Culture,Media Studies,Matt McAllister,Advertising