The Role of Creative Ignorance: Portraits of Path Finders and Path Creators Portraits of Path Finders and Path Creators

The Role of Creative Ignorance outlines the importance of creative ignorance using narrative examples of innovators and companies worldwide. Traditionally, company experts and outside collaborators innovate by developing the knowledge map. Success or failure of incremental innovation hinges on this path. The Role of Creative Ignorance suggests the knowledge map should be abandoned and replaced with a new methodology, that of creative ignorance. With over 30 years of experience in international economics and entrepreneurship, Piero Formica explores the concept of creative ignorance in combination with path creation and its disruptive effect on entrepreneurship. Using narrative examples of innovators and companies worldwide, he introduces the characteristics of successful path creators that overstep the boundaries set by knowledge maps to open up new, unprecedented routes and connect them each other. In doing so, path creators reveal latent, unexpressed needs of consumers and drive innovation forward Front Matter....Pages i-xiv Introduction: Knowing and Not Knowing....Pages 1-5 Front Matter....Pages 6-6 Why Is Creative Ignorance Important?....Pages 7-18 Introducing Path Finders and Path Creators....Pages 19-28 The Embrace between Science and Entrepreneurship....Pages 29-33 The Unity of Opposites....Pages 34-38 Ambitious Entrepreneurs....Pages 39-43 Creation Out of Nothing....Pages 44-51 Front Matter....Pages 52-52 Experimental Theatre: Path Finders and Path Creators Take to the Stage....Pages 53-56 Portrait of Path Finders....Pages 57-62 Path Finders of ‘Made in Italy’....Pages 63-96 Portrait of Path Creators....Pages 97-110 Looking for Path Creators of the Grand Unification between Manufacturing and Culture: The Case of the Opera Houses....Pages 111-117 Path Creators of the Third Millennium University....Pages 118-127 Epilogue: Traveling to the No Comfort Zone and Reaching the Flow Zone....Pages 128-139 Back Matter....Pages 140-148 Cover -- Half-Title -- Title -- Dedication -- Contents -- Foreword -- Acknowledgments -- Note from the Author -- Introduction: Knowing and Not Knowing John Edmondson -- Part I The Role of Creative Ignorance as a Willing Action -- 1 Why Is Creative Ignorance Important? -- 2 Introducing Path Finders and Path Creators -- 3 The Embrace between Science and Entrepreneurship -- 4 The Unity of Opposites -- 5 Ambitious Entrepreneurs -- 6 Creation Out of Nothing -- Part II The Portraits -- 7 Experimental Theatre: Path Finders and Path Creators Take to the Stage -- 8 Portrait of Path Finders -- 9 Path Finders of 'Made in Italy' -- 10 Portrait of Path Creators -- 11 Looking for Path Creators of the Grand Unification between Manufacturing and Culture: The Case of the Opera Houses -- 12 Path Creators of the Third Millennium University -- Epilogue: Traveling to the No Comfort Zone and Reaching the Flow Zone -- Selected Bibliography -- Index of Names Traditionally, company experts and outside collaborators innovate by developing the knowledge map. Success or failure of incremental innovation hinges on this path. The role of creative ignorance suggests the knowledge map should be abandoned and replaced with a new methodology, that of creative ignorance. Using narrative examples of innovators and companies worldwide, he introduces the charateristics of successful path creators that overstep the boundaries set by knowledge maps to open up new, unprecedented routes and connect them with each other. In doing so, path creators reveal latent, unexpressed needs of consumers and drive innovation forward