The Right to Die with Dignity: How Far Do Human Rights Extend? (European Union and its Neighbours in a Globalized World Book 6)

"Can I choose to die?" As the number of requests for euthanasia and physician-assisted suicide continues to rise, human rights law faces a new conflict: the right to die vs. the right to life... The right to die or, in other words, 'the right to choose the time and manner of one's own death' is a question of personal autonomy and its limits. This book provides a comprehensive understanding of the right to die and sheds light on its possible future under the European Convention on Human Rights. After setting a clear framework by defining the key terminology, the book takes a two-part approach to achieving its aim. The first part focuses on the right to die in practice by examining selected jurisdictions. Switzerland, which is famous for its assisted suicide organizations, and the Netherlands, which was the first country to legalize euthanasia, are examined in detail. Belgium, Germany, the United Kingdom, and -as an exception to the Convention perspective - Canada are also included. While this examination offers a better understanding of what the right to die looks like in practice, it also provides insights on the slippery slope argument, which serves as a counterweight to personal autonomy, without making a definitive statement on its validity. This part also illustrates the different paths that led or did not lead to the right to die in practice. The second part is an analysis of the European Court of Human Rights case law on the right to die. The Court has made important statements in only very cases, while its caution when approaching such a delicate and controversial topic among its 47 members is understandably emphasized. This analysis of the Court's approach to the balancing of personal autonomy against other interests allows us to take a look back at the practice in more permissive jurisdictions through the lens of the Convention. Taken together, the book's two parts provide valuable lessons for countries that decide to practice assisted dying, which are outlined in the conclusion. In addition, given that a purely legal approach can only offer a partial picture, the book argues that an interdisciplinary approach would be much more favorable in terms of providing the necessary basis for the right to die debate. Preface Contents About the Authors 1 Xiaomi: An Internet-Driven Miracle 1.1 Xiaomi’s Phenomenal Emergence 1.2 Customer Engagement: From B2C to C2B 1.3 The Critical 5th P: Post-Sales Services 1.3.1 “Tip-Oriented” Service Model 1.3.2 Make Xiaomi’s Shop a Customer’s Home 1.3.3 Non-standardized Service Above the Standard 1.4 Offline Retail: Turning Xiaomi Home into Retail Stores 1.5 Xiaomi’s Product Ecology 1.6 “The Internet Way of Thinking” 1.7 Some Ending Remarks 2 Nongfu Spring: Down to the Soul of a Brand 2.1 Dynamic Positioning to Make a Differentiable Brand 2.2 Challenging Market Leader, A Strategy for Fast Approaching the Center 2.3 Digging a Moat, Protecting Its Positioning: Nongfu’s Four Moats 2.4 Some Ending Remarks 3 Haier: A Brand that Started with a Smashed Fridge 3.1 Where Does Market Power Lie?—Identifying Customers’ Potential Needs and Improving Continuously Their Consumption Experiences 3.2 Aim High: Targeting High-End Sectors 3.3 The Age of Scenario Consumption: An Offering Portfolio Customized by Scenario 3.3.1 Triple-Wing Bird 3.3.2 Food Net 3.3.3 Mr. Laundry 3.3.4 Ririshun Supply Chain 3.4 An Integrated AIOT Ecosystem Platform 3.4.1 Tsingdao Beer 3.4.2 Qingdao Zhenghe 3.4.3 Qingdao Ruihua 3.4.4 Yingkang Life 3.5 What’s Behind the Brand? 3.5.1 RDHY, A Design for Double Optimization 3.5.2 Open Technology Innovation Platform 3.5.3 Localized Globalization 3.6 Some Ending Remarks 4 Anta Sports: Rising with the Recreation of Global Brands 4.1 Retail Transformation 4.2 The Integration of Global Brands with Domestic Positioning 4.3 From Offline to Online with E-Commerce and Digitalization 4.4 The DTC Strategy 4.5 Some Ending Remarks 5 BYD, A Disrupter of the Emerging Market 5.1 The First Disruption: Innovations in Process and Cost 5.2 A Disruptive Car Maker: Vertical Integration 5.3 The Third Revolution: All-In New Energy for Cars 5.4 Build a Brand Based on Innovative Technologies 5.5 Some Ending Remarks 6 WeChat: A Way of Life in the Information Age 6.1 From Zero to One: Before the Birth of WeChat 6.2 WeChat’s Product Portfolio 6.2.1 Public Account: Empowering Even the Smallest Entities to Have Their Own Brand 6.2.2 WeChat Pay 6.2.3 Mini App 6.2.4 WeCom, An Enterprise Version of WeChat 6.2.5 Video Account 6.3 The Secret of WeChat’s Success 6.4 The Closing Remarks: Even Ordinary Individuals Can Make Their Voices Heard 7 DingTalk: The Digital Way of Working in China 7.1 How Was DingTalk Born? 7.2 DingTalk’s Journey Towards Digitalizing Enterprises in China 7.3 A PaaS Provider Serving Digitalization of SMEs 7.4 The Power of Low-Code Software 7.5 Some Ending Remarks 8 The Ocean Engine: A Front Runner in Digital Marketing 8.1 Why Was Douyin? 8.2 A Top Digital Marketing Platform in China 8.3 O-5A Model, the Methodology of the Ocean Engine 8.4 The Power of Digital Marketing 8.4.1 You & Pure: How Does a White-Label Product Become a Brand? 8.4.2 Bosideng’s Approach to Grassroots Marketing 8.4.3 miHoYo: From Player Community to Mainstream 8.5 Innovation is Still on the Way: Some Ending Remarks 9 A Lifestyle in the Third Place: Starbucks’ China Journey 9.1 A New Dish on the Menu 9.2 A Drive Fueled by Continuous Creativity 9.3 Starbucks’ “Third Place” Concept 9.4 Starbucks’ Expansion to the Digital Space 9.5 Some Ending Remarks 10 Creating the Beauty that Moves the World: L’Oréal in China 10.1 “Glocalization”: Putting Lipstick in the Hands of Every Chinese Woman 10.2 Empowering Beauty Through Digitalization 10.3 Beauty Technology: Moving Beyond Digitalization 10.4 Some Ending Remarks: Building a Global Metropolis of Beauty 11 Closing Observations Bibliography