The Rhetoric Of Economics (rhetoric Of The Human Sciences)

A Classic In Its Field, This Pathbreaking Book Humanized The Scientific Rhetoric Of Economics To Reveal Its Literary Soul. In This Completely Revised Second Edition, Deirdre N. Mccloskey Demonstrates How Economic Discourse Employs Metaphor, Authority, Symmetry, And Other Rhetorical Means Of Persuasion. The Rhetoric Of Economics Shows Economists To Be Human Persuaders, Poets Of The Marketplace, Even In Their Most Technical And Mathematical Moods. How To Do A Rhetorical Analysis Of Economics, And Why -- The Literary Character Of Economic Science -- Figures Of Economic Speech -- The Rhetoric Of Scientism: How John Muth Persuades -- The Problem Of Audience In Historical Economics: Robert Fogel As Rhetor -- The Lawyerly Rhetoric Of Coase's The Nature Of The Firm -- The Unexamined Rhetoric Of Economic Quantification -- The Rhetoric Of Significance Tests -- The Poverty Of Economic Modernism -- From Methodology To Rhetoric -- Anti-anti-rhetoric -- Since Rhetoric: Prospects For A Scentific Economics. Deirdre N. Mccloskey. Includes Bibliographical References (p. 195-217) And Index.

A classic in its field, this pathbreaking book humanized the scientific rhetoric of economics to reveal its literary soul. Economics needs to admit that it, like other sciences, works with metaphors and stories. Its most mathematical and statistical moments are properly dominated by comparison and narration, that is to say, human persuasion. The book was McCloskey's opening move in the development of a "humanomics," and unification of the sciences and the humanities on the field of ordinary business life.

A classic in its field, this pathbreaking book humanized the scientific rhetoric of economics to reveal its literary soul. Author Deirdre N. McCloskey was formerly known as Donald. Her experience in changing gender is reflected in this new edition, but the message remains the same--economics needs to move away from metaphoric rhetoric aimed at persuasion and get back to the science of facts.