The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management (Management for Professionals)

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust. This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution, and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'être, and a guarantor of trust. -- from back cover Front Matter....Pages i-xii Reputation....Pages 1-34 Digital Revolution of Communication....Pages 35-64 Towards an Accountable Firm....Pages 65-82 The Power of Corporate Purpose....Pages 83-98 Extended Culture....Pages 99-119 Stakeholders Revised....Pages 121-131 Risk of Risks....Pages 133-162 Evidence-Based Reputation Management....Pages 163-199 The Reputable Firm....Pages 201-210 Back Matter....Pages 211-214 Annotation Revisiting the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business, this text presents all key aspects business leaders should know