The Religious Dimensions of Advertising (Religion/Culture/Critique)

This groundbreaking work explores media scholar Sut JhallyвЂTMs thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions--analogous to Durkheim's description of objects as totems. Tricia Sheffield's New Work Argues That Advertising Functions As A Religion In Late Capitalism And Can Thus Be Integrated Into Critical Theological Studies. Situating Her Examinations Within A Detailed Theoretical Context, Sheffield Argues That Advertising Is Not Itself A Religion, But That It Contains Religious Dimensions - Analogies To Emile Durkheim's Description Of Objects As Totems.--jacket. Totemic Desires -- Worshiping A Totem: Emile Durkheim's Theories Of Religion -- Locating Religious Dimensions In The History Of Advertising -- The Religious Dimensions Of Advertising In The Culture Of Consumer Capitalism -- Refusing To Be An Advertisement: Enacting Disruptive Performative Identities Against The Religious Dimensions Of Advertising. Tricia Sheffield. Includes Bibliographical References (p. [179]-184) And Index. Cover......Page 1 Contents......Page 8 Series Editor’s Preface......Page 10 Preface......Page 12 Introduction......Page 18 1 Totemic Desires......Page 28 2 Worshiping a Totem: Emile Durkheim's Theories of Religion......Page 50 3 Locating Religious Dimensions in the History of Advertising......Page 70 4 The Religious Dimensions of Advertising in the Culture of Consumer Capitalism......Page 118 5 Refusing to be an Advertisement: Enacting Disruptive Performative Identities against the Religious Dimensions of Advertising......Page 150 Notes......Page 170 Bibliography......Page 196 B......Page 202 D......Page 203 G......Page 204 M......Page 205 S......Page 206 Y......Page 207 Cover 1 Contents 8 Series Editor’s Preface 10 Preface 12 Introduction 18 1 Totemic Desires 28 2 Worshiping a Totem: Emile Durkheim's Theories of Religion 50 3 Locating Religious Dimensions in the History of Advertising 70 4 The Religious Dimensions of Advertising in the Culture of Consumer Capitalism 118 5 Refusing to be an Advertisement: Enacting Disruptive Performative Identities against the Religious Dimensions of Advertising 150 Notes 170 Bibliography 196 Index 202 A 202 B 202 C 203 D 203 E 204 F 204 G 204 H 205 I 205 J 205 K 205 L 205 M 205 N 206 O 206 P 206 R 206 S 206 T 207 U 207 V 207 W 207 Y 207 This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems. Tricia Sheffield explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. She argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems