ابزارهای باران‌ساز: استراتژی‌های قدرت برای پیدا کردن، نگه‌داشتن و رشد مشتریان سودآور

Few professional firms are able to consistently grow their fees and profits. Based on the concept of relationship marketing, The Rainmaker's Toolkit gives readers the tools, techniques, and strategies to help win and close bigger deals, helping them dramatically increase the odds of success...and sustain that level of accomplishment from year to year. The Rainmaker's Toolkit helps readers identify and maximize the potential growth opportunities in their companies and gives them a step-by-step system for building a high-profit practice. The book shows readers how to: • Identify high-profit customers and build lifelong relationships with them • Stand out from competitors by differentiating their firm, services, and people • Build a million dollar referral network. Packed with more than 80 reproducable tools and templates, The Rainmaker's Toolkit shows how to find the gold hidden within every company. Like most businesses, yours probably has its share of ups and downs. Whether the market is soft or strong, sustained success will always depend on finding new clients and on growing existing relationships to the point where the business benefit you provide becomes indispensable to the customer. The Rainmaker's Toolkit presents the most effective way to generate and sustain profits and growth in any industry, even in the face of stiff competition and tough market conditions. Through his years of experience in consulting for the world's largest professional service firms and dozens of high-profile corporations, Harry Mills has distilled the essence of business growth into a practical, step-by-step system for building a high-profit practice, based on the "Eight R's of Client Relationship Marketing": Revitalization, Retention, Reacquisition, Referrals, Regeneration, Rainmaking, Related sales, and Reputation making.The Rainmaker's Toolkit features more than 80 reproducible templates and tools, including an invaluable matrix that shows you exactly what you need to do during each stage of your campaign. There's also a five-step roadmap for implementing the Eight R's, from identifying and prioritizing key marketing challenges to achieving the buy-in, commitment, and accountability of everyone on your staff. Mills's program is so effective, inexpensive, and easy to implement that anyone in any business will be able to translate his practical recommendations into immediate results. Whether you're struggling to keep afloat or are already handling a full client load, The Rainmaker's Toolkit will help you to boost profits not by working harder, but by selling your company's services smarter.

Few professional firms are able to consistently grow their fees and profits. Based on the concept of relationship marketing, The Rainmaker's Toolkit gives readers the tools, techniques, and strategies to help win and close bigger deals, helping them dramatically increase the odds of success . . . and sustain that level of accomplishment from year to year.

The Rainmaker's Toolkit helps readers identify and maximize the potential growth opportunities in their companies and gives them a step-by-step system for building a high-profit practice. The book shows readers how to:

* identify high-profit customers and build lifelong relationships with them
* stand out from competitors by differentiating their firm, services, and people
* build a million dollar referral network

Packed with more than 80 reproducible tools and templates, The Rainmaker's Toolkit shows how to find the gold hidden within every company.

About the Author:
Harry Mills (Lower Hutt, NZ, and New York, NY) is the CEO of The Mills Group, an international consulting firm. His clients include PriceWaterhouseCoopers, KPMG, Ernst & Young, IBM, and Oracle. A regular keynote speaker, he is the author of 23 books on sales, negotiation, and influence, including Artful Persuasion.

April 2004 - New Business Today

The Rainmaker's Toolkit will help any firm put forward an unmistakable proposition of excellence, integrity, and lasting client value.

Annotation "The Rainmaker's Toolkit presents the most effective way to generate and sustain profits and growth in any industry, even in the face of stiff competition and tough market conditions. Through his years of experience in consulting for the world's largest professional service firms and dozens of high-profile corporations, Harry Mills has distilled the essence of business growth into a practical, step-by-step system for building a high-profit practice, based on the "Eight R's of Client Relationship Marketing": Revitalization, Retention, Reacquisition, Referrals, Regeneration, Rainmaking, Related sales, and Reputation making." "The Rainmaker's Toolkit features more than 80 reproducible templates and tools, including an invaluable matrix that shows you exactly what you need to do during each stage of your campaign. There's also a five-step roadmap for implementing the Eight R's, from identifying and prioritizing key marketing challenges to achieving the buy-in, commitment, and accountability of everyone on your staff."--BOOK JACKET The huge $900 billion dollar professional services marketplace has become a dog-eat-dog battleground, where you need more than a big bark.