The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series)

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff. This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret buisness information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff Front Matter....Pages i-vii Introduction: Essential Strategy Know-How and Nothing More....Pages 1-3 Strategy and Strategic Management: A First Basic Understanding....Pages 5-22 Strategic Frames of Reference: The Key Tools of Strategy Determination, Their Principles, and How They Interact....Pages 23-53 Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years....Pages 55-105 Summary: It’s Your Turn!....Pages 107-108 Back Matter....Pages 109-113 Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.