The Psychology of Pro-Environmental Communication : Beyond Standard Information Strategies

The environment is part of everyone's life but there are difficulties in communicating complex environmental problems, such as climate change, to a lay audience. In this book Klöckner defines environmental communication, providing a comprehensive and up-to-date analysis of the issues involved in encouraging pro-environmental behaviour. 1. What is Environmental Communication and Why is it Important? -- 2. Potential and Limitations of Environmental Communication -- 3. Understanding Communication - Insights from Theories of Communication -- 4. Decision models - What Psychological Theories Teach Us about People's Behaviour -- 5. Communication in Large Social Systems - How Information Spreads through Societies -- 6. Traditional and New Media - About Amplification and Negation -- 7. Target Group Segmentation - Why Knowing your Audience is Important -- 8. An Overview of Communication-Based Intervention Techniques -- 9. Promoting Pro-Environmental Behaviour in Groups and Organisations -- 10. Playing Good? - Environmental Communication through Games and Simulations -- 11. Rock Festivals, Sport Events, Theatre - Some Out-of-the-Ordinary Means of Environmental Communication. by Christian A. Klöckner. Front Matter....Pages i-x Front Matter....Pages 1-1 What Is Environmental Communication and Why Is It Important?....Pages 3-19 Potential and Limitations of Environmental Communication....Pages 20-42 Front Matter....Pages 43-43 Understanding Communication — Insights from Theories of Communication....Pages 45-68 Decision Models — What Psychological Theories Teach Us about People’s Behaviour....Pages 69-102 Communication in Large Social Systems — How Information Spreads through Societies....Pages 103-118 Traditional and New Media — About Amplification and Negation....Pages 119-145 Target Group Segmentation — Why Knowing Your Audience Is Important....Pages 146-160 Front Matter....Pages 161-161 An Overview of Communication-Based Intervention Techniques....Pages 163-178 Promoting Pro-Environmental Behaviour in Groups and Organisations....Pages 179-196 Playing Good? — Environmental Communication through Games and Simulations....Pages 197-212 Rock Festivals, Sport Events, Theatre — Some Out-of-the-Ordinary Means of Environmental Communication....Pages 213-234 Back Matter....Pages 235-271 "The environment is part of everyone's life, but the degree to which there is public disagreement and uncertainty about issues like climate change shows that there are difficulties in communicating these complex environmental problems to a lay audience. There are also further challenges in moving from communication to instigating actual behaviour change in this audience. In "The Psychology of Pro-Environmental Communication", Christian Klöckner defines environmental communication and provides a comprehensive and up-to-date summary of the possibilities and limitations involved. This book draws on psychological theories as well as empirical findings to illustrate the links that can be made between environmental, social, cognitive, and marketing psychologies; communication theory and real life examples. Bringing together the research in environmental psychology and environmental communication, this book highlights established and innovative intervention techniques that can be used to improve and encourage pro-environmental behaviour."--Page 4 de la couverture The environment is part of everyone's life but there are difficulties in communicating complex environmental problems, such as climate change, to a lay audience. In this book Klockner defines environmental communication, providing a comprehensive and up-to-date analysis of the issues involved in encouraging pro-environmental behaviour.