مزرعهٔ سرگرمی سودآور: چگونه یک کسب‌وکار پایدار مواد غذایی محلی بسازیم

No experience in farming? No problem! __The Profitable Hobby Farm__ gives you all the tools you need to launch a thriving hobby farm business. Based on the author's expert guidance and the motivating experiences of other small farmers, it shows you how to blend strategy, marketing, and money management in order to prosper. __The Profitable Hobby Farm__ provides sound, friendly start-up advice on a variety of topics essential to making an initial foray into a local foods venture. * A must-read book for raising and selling local, sustainable foods * Includes sample business plan, grant application, marketing and advertising plan, and other forms * Lengthy resources section directs you to additional reading * Also by Aubrey: __Starting & Running Your Own Small Farm Business__Whether it's growing heirloom tomatoes, raising free-range chickens for their eggs, or making organic wine or cheese, this book shows you how to turn your hobby into a profit. Content: Chapter 1 The Case for Small?Scale Farming and Local Foods Ventures (pages 1–23): Chapter 2 From Idea to Inventory: Planning and Assessing the Market (pages 24–40): Chapter 3 Funding Assistance (pages 41–64): Chapter 4 Rules, Regulations, and Legalese (pages 65–86): Chapter 5 Creating a Cooperative (pages 86–102): Chapter 6 Agritourism: Recreation as a Business (pages 103–122): Chapter 7 Wholesale and Retail Pricing Strategies (pages 122–148): Chapter 8 Where and How to Sell (pages 149–173): Chapter 9 Marketing Ideas (pages 174–197): Chapter 10 Keeping (and Keeping Track of) Customers (pages 198–222): Chapter 11 The Lifestyle Change and First?Year Transition Tips (pages 222–246): THE PROFITABLE HOBBY FARM: How to Build a Sustainable Local Foods Business......Page 3 Contents......Page 5 Acknowledgments......Page 7 Introduction......Page 8 Part One: Creation and Veraison......Page 15 Creation and Veraison......Page 16 What Are the Trends?......Page 17 Jeannie Ralston, an Unlikely Small Farmer......Page 20 How Big Is This Market?......Page 21 Trends in Suppliers......Page 29 The Human Reasons for All This Growth......Page 31 Making the Transition......Page 35 Summing Up My Case for Small Farms......Page 36 Getting Started......Page 38 Planning......Page 39 Evaluating the Market......Page 47 Just Get Started......Page 53 Be Creative......Page 55 My Own Funding Story......Page 57 What Funding Is Available?......Page 59 Federal Programs......Page 67 State Programs......Page 71 Grants......Page 72 A Combination Approach......Page 78 Freedom Isn't Exactly Free......Page 79 Types of Business Entities......Page 81 Accounting Basics You Need to Know......Page 83 Legal Considerations......Page 87 Liability Insurance......Page 88 Regulations to Investigate......Page 90 Part Two: Fresh Business Ideas......Page 101 What's Old Is Also New......Page 102 The Basics of Starting a Cooperative......Page 108 Pitfalls to Avoid......Page 111 Marketing for Co-ops......Page 112 Bring a Cool Head to a Conundrum......Page 114 Cashing In on a Lifestyle as You Live It......Page 117 The Pros and Cons of Working from Home......Page 118 What Is Agritourism?......Page 121 Agritourism Trends......Page 123 Business Ideas......Page 124 Partnering with Other Farms and Communities......Page 128 Tips for Keeping It Your Farm......Page 130 Special Considerations for Agritourism......Page 131 Places for Help, Support, and More Ideas......Page 133 Part Three: Selling, Marketing, and Prospecting......Page 137 Meeting Your Public and Making Money......Page 138 So What Is the Price?......Page 140 Wholesale Pricing......Page 144 Retail Pricing......Page 150 Comparing Wholesale and Retail......Page 151 Combining Wholesale and Retail......Page 153 Establishing Your Break-Even Point......Page 154 Pricing Strategies......Page 156 Sales and Discounts......Page 159 Raising Prices......Page 161 Sales and Marketing Intertwine......Page 163 Places to Sell......Page 164 Finding Selling Venues......Page 165 Choosing Your Selling Venues......Page 180 Managing Labor......Page 185 It's All About You!......Page 187 Marketing Small Farm and Food Businesses......Page 188 What Is Marketing?......Page 190 How to Develop a Marketing Plan......Page 191 Marketing Ideas......Page 198 Marketing Ideas That Are Free!......Page 200 Prospecting Local Retailers......Page 203 Prospecting Chefs......Page 206 Stay on Task Even if You’re Flooded with Tasks......Page 210 Customers Are Your Most Important Business Asset......Page 212 How Do You Protect Your Customer Assets?......Page 214 Organizing Your Customer Database......Page 219 Retaining Customers......Page 222 Using Customer Feedback for Promotion......Page 227 Customer Communications Tools......Page 228 Handling Customer Problems......Page 232 Managing Customer Expectations......Page 235 Part Four: The First Year of Your Journey......Page 237 Of Rural Living, Food, and Farm......Page 238 Lifestyle Adjustment......Page 239 Lifestyle Changes to Ponder......Page 240 What If You're Not Moving to the Country?......Page 245 Becoming Aware of Food and Farming......Page 247 First-Year Tips......Page 249 Financial Preparedness......Page 252 Manageability of Your Business Design......Page 255 Pacing and Planning Your Progress......Page 256 Get Organized!......Page 258 Finding Your Stride and Yourself......Page 261 Resources......Page 262 Sample Business Documents......Page 269 About the Author......Page 283 Index......Page 285

A down-to-earth guide to profitable hobby farming

This book gives you all the information you need to start your own local foods business. You'll get plain-English advice from a self-proclaimed farm-girl-turned- entrepreneur on:

• Trends in niche agriculture and local foods
• creating a business plan for a small-scale or hobby venture
• assessing your home marketplace and uncovering niches not yet served
• financing options, especially grants and cost-sharing programs
• free or low-cost marketing ideas

• basic strategies for surviving the first year in business
• and more

Whether you want to create a small hobby business or start up a full-time venture, The Profitable Hobby Farm is the book for you. Thoroughly researched and packed with information for putting ideas into action, this is your blueprint for building a sustainable local foods business.

Sarah Beth Aubrey was born into a family of farmers and was raised to believe, like Scarlett O'Hara, that it is land that sustains after all else. In addition to operating her company, Aubrey's Natural Meats, Sarah writes and speaks extensively on agriculture, the rural lifestyle, and small farm development.

Turn your hobby farm into a successful business

No experience in farming? No problem! The Profitable Hobby Farm gives you all the tools you need to launch a thriving hobby farm business. Based on the author's expert guidance and the motivating experiences of other small farmers, it shows you how to blend strategy, marketing, and money management in order to prosper.

The Profitable Hobby Farm provides sound, friendly start-up advice on a variety of topics essential to making an initial foray into a local foods venture.

• A must-read book for raising and selling local, sustainable foods
• Includes sample business plan, grant application, marketing and advertising plan, and other forms
• Lengthy resources section directs you to additional reading
• Also by Aubrey: Starting & Running Your Own Small Farm BusinessWhether it's growing heirloom tomatoes, raising free-range chickens for their eggs, or making organic wine or cheese, this book shows you how to turn your hobby into a profit.

Turn your hobby farm into a successful business No experience in farming? No problem! The Profitable Hobby Farm gives you all the tools you need to launch a thriving hobby farm business. Based on the author's expert guidance and the motivating experiences of other small farmers, it shows you how to blend strategy, marketing, and money management in order to prosper. The Profitable Hobby Farm provides sound, friendly start-up advice on a variety of topics essential to making an initial foray into a local foods venture. A must-read book for raising and selling local, sustainable foods Includes sample business plan, grant application, marketing and advertising plan, and other forms Lengthy resources section directs you to additional reading Also by Aubrey: Starting & Running Your Own Small Farm BusinessWhether it's growing heirloom tomatoes, raising free-range chickens for their eggs, or making organic wine or cheese, this book shows you how to turn your hobby into a profit. Turn your hobby farm into a successful business No experience in farming? No problem! The Profitable Hobby Farm gives you all the tools you need to launch a thriving hobby farm business. Based on the author's expert guidance and the motivating experiences of other small farmers, it shows you how to blend strategy, marketing, and money management in order to prosper. The Profitable Hobby Farm provides sound, friendly start-up advice on a variety of topics essential to making an initial foray into a local foods venture. A must-read book for raising and selling local, sustainable foods Includes sample business plan, grant application, marketing and advertising plan, and other forms Lengthy resources section directs you to additional reading Also by Aubrey: Starting & Running Your Own Small Farm Business Whether it's growing heirloom tomatoes, raising ... A waste of my commode quality time. Where's the farming part. This book is good for one thing:Making money to put the authors kids through college on the profits. Buy one of those good real estate get rich money making books/programs marketed at four in the morning to loosers instead of this book. Your money will be better spent. The system would not let me give the book no stars or I would have. Other than that, I loved it! It will help get a fire going in the old buck stove this winter in KY. The case for small-scale farming From idea to inventory: planning and assessing the market Finding funding Rules, regulations, and legalese Creating a cooperative Agritourism: recreation as a business Wholesale and retail pricing strategies Where and how to sell Marketing ideas Keeping (and keeping track of) customers The lifestyle change and first-year transition tips Finale: the prints you leave behind. No experience in farming? No problem! This book gives you all the tools you need to launch a thriving hobby farm business. Based on the author's expert guidance and the motivating experiences of other small farmers, it shows you how to blend strategy, marketing and money management in order to prosper.