The Production Manual: A Graphic Design Handbook : a graphic design handbook

Get ready for the real world of graphic design with "The Production Manual\* Less theory, more practice\* Detailed how-tos and full instructions on hundreds of production techniques\* Practical, down-to-earth, up-to-the-minute informationWant a job in graphic design? In the real world? Here's the book that teaches everything you "really" need to know. "The Production Manual" is filled with practical how-it-works, how-to-get-it-done information, and it is perfect for anyone who has an educational background in graphic design but not a lot of work experience. Detailed explanations of plate-making, resolution, printing techniques, and more, plus guidance on creative printing and how to get tricky effects such as duotones and halftones, as well as exhibition, packaging, and signage, make "The Production Manual" the up-to-the-minute reference work for everyone starting out in graphic design. title page......Page 2 Copyright......Page 3 Contents......Page 7 how to get the most out of this book......Page 9 introduction......Page 12 chapter one: design basics......Page 13 absolute and relative......Page 15 paper and envelope sizes......Page 17 book and poster sizes......Page 19 screen sizes......Page 21 recto / verso......Page 23 the page......Page 25 chapter two: elements......Page 27 raster and vector images......Page 29 other image types......Page 31 file formats......Page 33 saving images......Page 35 resizing images......Page 37 channels......Page 39 layers and combining images......Page 41 adjustment layers......Page 43 working with clipping paths......Page 45 masks......Page 47 altering images and filters......Page 53 parallax and transformations......Page 55 letterforms......Page 57 alignment......Page 59 word and letter spacing......Page 61 hyphenation and justification......Page 63 kerning......Page 65 leading and baseline......Page 67 runaround......Page 69 special characters......Page 71 chapter three: colour......Page 73 describing colour......Page 75 brightness, hue and saturation......Page 76 colour management......Page 79 gamut and colour space......Page 0 Pantone and spot colours......Page 81 basic colour adjustment......Page 83 variations and selective colour......Page 85 removing colour casts......Page 87 colour correction using hue......Page 89 dodge and burn......Page 91 colour layers......Page 93 multiple images......Page 95 greyscale and toned images......Page 97 multi-tones......Page 101 colour half-tones......Page 103 getting the basics right......Page 105 tints and mixing colours......Page 107 web-safe colours......Page 111 chapter four: pre-press......Page 113 resolution and pixel depth......Page 115 spi, ppi, dpi and lpi......Page 117 scanning......Page 119 calculating image sizes......Page 120 overprinting......Page 121 half-tones and gradients......Page 123 bleed, registration and trim......Page 125 trapping......Page 127 types of black......Page 131 planning......Page 133 throw-outs and gatefolds......Page 135 tip-ins and tip-ons......Page 137 types of proof......Page 139 chapter five: production......Page 141 printing and print order......Page 143 printing imposition......Page 145 screen angles......Page 147 gradients and tints......Page 149 line weights......Page 151 printing methods......Page 153 adjusting colour......Page 157 paper qualities......Page 159 paper types and print quality......Page 161 sustainability......Page 163 chapter six: finishing......Page 165 types of binding......Page 167 speciality printing......Page 171 embossing and debossing......Page 173 cutting methods......Page 175 laminate types......Page 177 types of fold......Page 179 trimming and guillotining......Page 183 glossary......Page 185 conclusion......Page 189 index......Page 191 acknowledgements and contacts......Page 193 BACK COVER......Page 194 The Production Manual teaches all aspects of getting a job to production. It is a very practical 'hands-on' guide or manual for graduate students who tend to leave college without any of these skills. It will teach students how to use the knowledge they have gained during their course. In the case of printed work, this would include; plate-making, resolution, printing techniques - everything to ensure that the project is produced as required. The book also shows the inspirational side of production, for example, creative printing and how to achieve tricky effects like duotones and halftones. All the areas that fall under the remit of graphic design are covered including exhibition, packaging and signage. This title is suitable for graduate students of graphic design, photography, media studies, fine art, industrial, and product design as they start out in their careers, those wanting to get even more out of the production process, practising graphic designers, and those teaching different aspects of design The Production Manual: A Graphic Design Handbook provides readers with the practical expertise necessary to print and produce creative work. This hands-on guide allows graphic design students to apply the knowledge acquired during their course. Essential production methods are covered in detail, with clear descriptions of the various technical processes involved in design for print, exhibition stands, packaging and signage. The book tackles issues such as image resolution, printing techniques and platemaking, and demonstrates how to achieve difficult effects such as duotones and halftones. The text is supported throughout by examples of work taken from the best of contemporary design.