The Pricing Model Revolution How Pricing Will Change the Way We Sell and Buy On and Offline by Danillo Zatta (2022)

An incisive and accessible blueprint to pricing your company's products and services In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline , world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you'll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose. Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You'll learn things like: How to make smart and innovative pricing a core component of your next product offering How to distinguish between every new, future-oriented monetization approach Which factors to consider when you're choosing on a new pricing model for your most popular products An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today. Cover Title Page Copyright Page Contents Preface Acknowledgments Part I The Pricing Model Revolution Chapter 1 Monetization as a priority Pricing: The New Source of Competitive Advantage Triggers of the Pricing Model Revolution The Pricing Model Revolution Summary Part II New Approaches to Monetization Chapter 2 Pay-per-use/per-wash/per-mile/... Case History Analysis of Context Paying by “Cleaned” Square Meters Paying According to Individual Exercise Paying for the Skill of Elaboration Paying by the Mile Power by Hour Paying by Cubic Meter of Compressed Air Payment by Weight Adoption and Limitations Summary Chapter 3 Subscription pricing Case History Analysis of Context Subscriptions in B2C B2B subscriptions Summary Chapter 4 Outcome-based pricing Case History Analysis of Context Origin A click as a result Kilowatt hours as a result Hours of light as a result Broken rocks as a result Health as a result Insured risk as a result Transformation of pricing and of the company Summary Chapter 5 Psychological pricing Case History Case History – Altered Version Analysis of Context The nine behavioral pricing rules that make a difference Summary Chapter 6 Dynamic pricing Case History Analysis of Context Origins and development Main forms of dynamic pricing Expansion and impact Success factors Expedients for avoiding non-optimal, or excessive prices Summary Chapter 7 Artificial-intelligence based pricing Case History Analysis of Context Phases for Developing AI-Based Pricing 1. Data collection and cleansing 2. Training of the algorithm 3. Optimization based on forecasts Applications of AI-Based Pricing: B2C and B2B Geo pricing Contract margin predictor Churn minimizer Discount predictor Customer segmentation Cross- and up-selling Summary Chapter 8 Freemium Case History Analysis of Context 1. Free 2. Freemium 3. Triangulation 4. Rules for successful freemiums Summary Chapter 9 Sympathetic pricing Case History Analysis of Context Summary Chapter 10 Participative pricing Case History Analysis of Context Choose-what-you-pay (or pay-what-you-want) Name your own price Summary Chapter 11 Neuropricing Case History Analysis of Context Low prices do not ruin profit margins alone Time and price When payment causes pain A wide range of offer inhibits buying The context influences price perception Gut decisions take place in the head Summary Part III How to Win Chapter 12 Success with new pricing models Case History How to Succeed With New Revenue Models 1. Identifying perceived value 2. Setting up the new monetization 3. Changing the revenue model Lessons on changing the form of monetization Final Summary Notes About the Author Index EULA "In Pricing Revolution, Danilo Zatta explains how to build a competitive advantage applying an appropriate price model. The author investigates innovative monetization approaches: pricing based on artificial and emotional intelligence, the concept of freemium and how it can drive customers to buy, dynamic and results-based pricing as well as subscription and pay per use up to the hidden dynamics of neuropricing. Concrete use cases from diverse industries and nations, facts and figures show how to apply the different monetization approaches. Pricing has evolved to a key topic in recent years: while management consultants are creating entire pricing practices to serve the booming demand for pricing consulting and pricing software, corporations are establishing pricing functions and teams to address this key topic, which in the past was seldomly on the agenda of the top management. However, readers cannot find an authoritative but easy-to-read book on smart, future-oriented monetization approaches, that also indicates how pricing will change the way companies sell and how this leads to sustainable competitive advantages with concrete case studies. This book closes this gap. Most available books -- both old and new -- are either more academic or take a very in-depth look at single specific topics. There is a clear need for a pricing book, that helps understanding how pricing is changing companies' revenue models and their digitalization. This book will make smart and innovative pricing more accessible and understandable for a wider audience. It will provide readers a strong foundation in concepts but also case studies from different industries and regions, empowering them to judge monetization opportunities in a more effective way, and ultimately enable them to make better decisions. The time has come to fill the gap on the management bookshelf with a book that will balance inspiration with readability and conceptual rigor. Written in a simple way and with a perspective to the future, Pricing Revolution is concrete guide to support the analysis and choice of the best pricing approach. If everything has a price, Zatta tells us that the construction of tomorrow also depends our purchases, on and off the net. Pricing Revolution is a lucid and passionate analysis of how monetization will change the way we do business"-- Provided by publisher

An incisive and accessible blueprint to pricing your company's products and services

In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you'll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose.

Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You'll learn things like:

• How to make smart and innovative pricing a core component of your next product offering
• How to distinguish between every new, future-oriented monetization approach
• Which factors to consider when you're choosing on a new pricing model for your most popular products

An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.

An incisive and accessible blueprint to pricing your company's products and services In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline , world renowned pricing expert Danilo Zattais delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you'll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose. Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You'll learn things like: How to make smart and innovative pricing a core component of your next product offering How to distinguish between every new, future-oriented monetization approach Which factors to consider when you're choosing on a new pricing model for your most popular products An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today. Part I: PRICE MODEL REVOLUTION: Monetization as a priority -- Part II: NEW APPROACHES TO MONETISATION: Pay per use. Subscription. Outcome-based pricing. Psychological pricing. Dynamic pricing. Artificial intelligence-based pricing. Freemium. Sympathetic pricing. Participative pricing. Neuropricing -- Part III: HOW TO WIN: Succeeding with new price models