The Pretty Coed: (Sissification, Feminization)

Based on extensive research and real-world examples, this book upends accepted wisdom about how to achieve success when launching a startup or creating a new product. The breakthrough concepts of Pattern Breakers come from the observations of Mike Maples Jr., a seasoned venture capitalist, who noticed something strange. Start-ups like Twitter, Twitch, and Lyft had achieved extraordinary success despite their disregard for “best practices.” In contrast, other startups deemed highly promising often failed, even when they seemed to do everything right. Seeking answers, Maples and coauthor Peter Ziebelman set out to discover the hidden forces that drive extraordinary start-up success. Pattern-breaking success, they reveal, demands a different mindset and actions to harness developments others miss or that may, at first, seem crazy. Pattern Breakers is filled with firsthand storytelling about initial interactions with some of the most transformative start-ups of recent times. Maples and Ziebelman challenge us to rethink how to transcend the ordinary and achieve the extraordinary. Based on extensive research and real-world examples, Pattern Breakers upends accepted wisdom about how to achieve breakthrough success, and provides a playbook for anyone launching a startup or creating a new product .Pattern Breakers had its roots in the time when Mike Maples, a seasoned venture capitalist, was stumped, unable to get a grip on why some businesses he fundedTwitter, Twitch, and Okta, for exampletook off, while others, some deemed most likely to succeed, shut their doors despite doing everything right. Was it dumb luck that separated gold from dross? What Maples and Stanford Universitys Peter Ziebelman discovered contradicts accepted wisdom and upends todays formulaic approach to that one should look for a big open market, talk to prospective customers to find their highest needs, their pain points in that market, and then build what is missing. Rather, patterns are broken and the potential for breakthrough opportunity created when inflection pointsevents that offer the potential for new empowering capabilitiesare harnessed, transforming how people think, work, feel, and act. Uber and Lyft, for example broke the pattern of transportation by harnessing the power of the GPS-enabled smartphone. The Covid pandemic spurred telemedicine. Pattern-breaking ideas like these unlock different powers and radically change the rules, driven by people with the independent-mindedness and courage to divert from the consensus. With intriguing and entertaining storytelling based on a lifetime of experience, Pattern Breakers vividly illustrates what differentiates breakthrough ideas from those that initially seem promising but that meet with mediocre results, and why others that initially seem unworthyeven idioticend up radically changing how people live.