The presentation secrets of Steve Jobs : how to be insanely great in front of any audience

**The __Wall Street Journal__ Bestseller!** **Updated to include Steve Jobs's iPad and iPad2 launch presentations** "__The Presentation Secrets of Steve Jobs__ reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences." **—Cliff Atkinson, author of __Beyond Bullet Points__ and __The Activist Audience__** Former Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. __The Presentation Secrets of Steve Jobs__ is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques,...

The Wall Street Journal Bestseller!

Updated to include Steve Jobs's iPad and iPad2 launch presentations

“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”
—Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.

The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including:

• Develop a messianic sense of purpose
• Reveal the Conquering hero
• Channel your inner Zen
• Stage your presentation with props
• Make it look effortless

With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.

“No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
—Rob Enderle, The Enderle Group

“Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."
—David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

The Wall Street Journal Bestseller! Updated to include Steve Jobs's iPad and iPad2 launch presentations " The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences."--Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience Former Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard-and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including: Develop a messianic sense of purpose Reveal the Conquering hero Channel your inner Zen Stage your presentation with props Make it look effortless With this revolutionary approach, you'll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way. "No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences." -Rob Enderle, The Enderle Group "Now you can learn from the best there is-both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods." -David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World Wide Rave "The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences." -Cliff Atkinson, author of Beyond Bullet Points and The Activist AudienceApple CEO Steve Jobs's wildly popular presentations have set a new global gold standard-and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get tohaving the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With thisrevolutionary approach, you'll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way."No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences." --Rob Enderle, The Enderle Group"Now you can learn from the best there is--both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."--David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave Acknowledgments vPreface viiIntroduction: How to Be Insanely Great in Front of Any Audience xiAct 1: Create The Story 1Scene1: Plan in Analog 3Scene 2: Answer the One Question That Matters Most 15Scene 3: Develop a Messianic Sense of Purpose 27Scene 4: Create Twitter-Like Headlines 39Scene 5: Draw a Road Map 49Scene 6: Introduce the Antagonist 63Scene 7: Reveal the Conquering Hero 75Intermission 1: Obey the Ten-Minute Rule 83Act 2: Deliver the Experience 85Scene 8: Channel Their Inner Zen 87Scene 9: Dress Up Your Numbers 105Scene 10: Use "Amazingly Zippy" Words 113Scene 11: Share the Stage 127Scene 12: Stage Your Presentation with Props 137Scene 13: Reveal a "Holy Shit" Moment 151Intermission 2: Schiller Learns from the Best 161Act 3: Refine and Rehearse 165Scene 14: Master Stage Presence 167Scene 15: Make it Look Effortless 179Scene 16: Wear the Appropriate Costume 195Scene 17: Toss the Script 199Scene 18: Have Fun 207Encore: One More Thing 215Postscript: Steve Jobs by the Book 219Notes 235Index 247 Whether he's introducing the new iPhone or delivering a keynote presentation, Steve Jobs electrifies audiences with his style and showmanship. He doesn't just convey information in his presentations; he tells a story, paints a picture, and shares a vision. He gives his audience a transformative experience that is unique, inspiring and unforgettable. Now you can do it too, by learning the specific techniques that have made Jobs the most captivating communicator on the world stage. Using Job's legendary presentations as a blueprint, communication-skills coach Carmine Gallo has mapped out a ready-to-use framework of presentation secrets to help you plan, deliver, and refine the best presentation of your life Whether he was introducing the new iPhone or delivering a keynote presentation, Steve Jobs electrified audiences with his style and showmanship. He didn't just convey information in his presentations; he told a story, painted a picture, and shared a vision. Now you can do it too, by learning the specific techniques that made Jobs such a captivating communicator. Using Job's presentations as a blueprint, communication-skills coach Carmine Gallo has mapped out a ready-to-use framework of presentation secrets to help you plan, deliver, and refine the best presentation of your life Celebrating the inspiring life and vision of Apple's game-changing CEO Steve Jobs, this book has become the essential go-to guide for top-level executives, middle managers, organisational speakers, startup entrepreneurs, and pretty much anyone who needs to engage, persuade, and captivate an audience Expanding on his popular online article, a Businessweek.com columnist breaks down the ten elements and principles used in presentations by the cofounder of Apple and Pixar and explains how to use them to add dazzle to any presentation or seminar. This book breaks down each of the 10 essential secrets of Steve Jobs' presentations, and offers prescriptive advice for readers to apply these principles to their own presentations, and become the hard act to follow at any conference or seminar This Wall Street Journal bestseller reveals the secrets behind Steve Job's legendary presentations, with a new introduction about his legacy