The presentation secrets of Steve Jobs : how to be insanely great in front of any audience

**The__Wall Street Journal__Bestseller!****Updated to include Steve Jobs's iPad and iPad2 launch presentations**"__The Presentation Secrets of Steve Jobs__reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences."**--Cliff Atkinson, author of__Beyond Bullet Points__and__The Activist Audience__**Former Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard--and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.__The Presentation Secrets of Steve Jobs__is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including:Develop a messianic sense of purposeReveal the Conquering heroChannel your inner ZenStage your presentation with propsMake it look effortlessWith this revolutionary approach, you'll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way."No other leader captures an audience like Steve Jobs does and, like no other book,__The Presentation Secrets of Steve Jobs__captures the formula Steve uses to enthrall audiences."**--Rob Enderle, The Enderle Group**"Now you can learn from the best there is--both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."**--David Meerman Scott, bestselling author of__The New Rules of Marketing & PR__and__World Wide Rave__**

The Wall Street Journal Bestseller!

Updated to include Steve Jobs's iPad and iPad2 launch presentations

“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”
—Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.

The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including:

• Develop a messianic sense of purpose
• Reveal the Conquering hero
• Channel your inner Zen
• Stage your presentation with props
• Make it look effortless

With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.

“No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
—Rob Enderle, The Enderle Group

“Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."
—David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way. “No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.” --Rob Enderle, The Enderle Group “Now you can learn from the best there is--both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods." --David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave Contents......Page 6 Acknowledgments......Page 8 Prologue: How to Be Insanely Great in Front of Any Audience......Page 10 Act 1 Create the Story......Page 20 Scene 1 Plan in Analog......Page 22 Scene 2 Answer the One Question That Matters Most......Page 34 Scene 3 Develop a Messianic Sense of Purpose......Page 46 Scene 4 Create Twitter-Like Headlines......Page 58 Scene 5 Draw a Road Map......Page 68 Scene 6 Introduce the Antagonist......Page 82 Scene 7 Reveal the Conquering Hero......Page 94 Intermission 1 Obey the Ten-Minute Rule......Page 102 Act 2 Deliver the Experience......Page 104 Scene 8 Channel Their Inner Zen......Page 106 Scene 9 Dress Up Your Numbers......Page 124 Scene 10 Use "Amazingly Zippy" Words......Page 132 Scene 11 Share the Stage......Page 146 Scene 12 Stage Your Presentation with Props......Page 156 Scene 13 Reveal a "Holy Shit" Moment......Page 170 Intermission 2 Schiller Learns from the Best......Page 180 Act 3 Refine and Rehearse......Page 184 Scene 14 Master Stage Presence......Page 186 Scene 15 Make It Look Effortless......Page 198 Scene 16 Wear the Appropriate Costume......Page 214 Scene 17 Toss the Script......Page 218 Scene 18 Have Fun......Page 226 Encore: One More Thing......Page 234 Notes......Page 238 B......Page 252 H......Page 253 M......Page 254 P......Page 255 S......Page 256 Z......Page 257 Contents 6 Acknowledgments 8 Prologue: How to Be Insanely Great in Front of Any Audience 10 Act 1 Create the Story 20 Scene 1 Plan in Analog 22 Scene 2 Answer the One Question That Matters Most 34 Scene 3 Develop a Messianic Sense of Purpose 46 Scene 4 Create Twitter-Like Headlines 58 Scene 5 Draw a Road Map 68 Scene 6 Introduce the Antagonist 82 Scene 7 Reveal the Conquering Hero 94 Intermission 1 Obey the Ten-Minute Rule 102 Act 2 Deliver the Experience 104 Scene 8 Channel Their Inner Zen 106 Scene 9 Dress Up Your Numbers 124 Scene 10 Use "Amazingly Zippy" Words 132 Scene 11 Share the Stage 146 Scene 12 Stage Your Presentation with Props 156 Scene 13 Reveal a "Holy Shit" Moment 170 Intermission 2 Schiller Learns from the Best 180 Act 3 Refine and Rehearse 184 Scene 14 Master Stage Presence 186 Scene 15 Make It Look Effortless 198 Scene 16 Wear the Appropriate Costume 214 Scene 17 Toss the Script 218 Scene 18 Have Fun 226 Encore: One More Thing 234 Notes 238 Index 252 A 252 B 252 C 253 D 253 E 253 F 253 G 253 H 253 I 254 J 254 K 254 L 254 M 254 N 255 O 255 P 255 R 256 S 256 T 257 U 257 V 257 W 257 Y 257 Z 257 Based On The Author S Article On Businessweek.com, Which Became One Of The Site S Most Popular Downloads, The Presentation Secrets Of Steve Jobs Breaks Down The 10 Elements That Make Steve Jobs Legendary Presentations So Outstanding. Readers Implementing These Principles To Their Own Presentations Are Sure To Leave A Lasting Impression, Dazzle Their Audiences, And Become A Hard Act To Follow At Any Conference Or Seminar. Communications Expert Carmine Gallo Has Studied And Analyzed The Very Best Of Jobs S Performances, Offering Point-by-point Examples, Tried-and-true Techniques, And Proven Presentation Secrets That Work Every Time. With This Revolutionary Approach, You Ll Be Surprised At How Easy It Is To Sell Your Ideas, Share Your Enthusiasm, And Wow Your Audience The Steve Jobs Way. Whether he's introducing the new iPhone or delivering a keynote presentation, Steve Jobs electrifies audiences with his style and showmanship. He doesn't just convey information in his presentations; he tells a story, paints a picture, and shares a vision. He gives his audience a transformative experience that is unique, inspiring and unforgettable. Now you can do it too, by learning the specific techniques that have made Jobs the most captivating communicator on the world stage. Using Job's legendary presentations as a blueprint, communication-skills coach Carmine Gallo has mapped out a ready-to-use framework of presentation secrets to help you plan, deliver, and refine the best presentation of your life Whether he was introducing the new iPhone or delivering a keynote presentation, Steve Jobs electrified audiences with his style and showmanship. He didn't just convey information in his presentations; he told a story, painted a picture, and shared a vision. Now you can do it too, by learning the specific techniques that made Jobs such a captivating communicator. Using Job's presentations as a blueprint, communication-skills coach Carmine Gallo has mapped out a ready-to-use framework of presentation secrets to help you plan, deliver, and refine the best presentation of your life Celebrating the inspiring life and vision of Apple's game-changing CEO Steve Jobs, this book has become the essential go-to guide for top-level executives, middle managers, organisational speakers, startup entrepreneurs, and pretty much anyone who needs to engage, persuade, and captivate an audience Expanding on his popular online article, a Businessweek.com columnist breaks down the ten elements and principles used in presentations by the cofounder of Apple and Pixar and explains how to use them to add dazzle to any presentation or seminar. This book breaks down each of the 10 essential secrets of Steve Jobs' presentations, and offers prescriptive advice for readers to apply these principles to their own presentations, and become the hard act to follow at any conference or seminar This Wall Street Journal bestseller reveals the secrets behind Steve Job's legendary presentations, with a new introduction about his legacy