The Practice Of Public Diplomacy: Confronting Challenges Abroad (palgrave Macmillan Series In Global Public Diplomacy)

The conduct of public diplomacy is carried out as much abroad, by Foreign Service Officers (FSOs) stationed at U.S. embassies, as it is in Washington. This book focuses on what FSOs do in actual practice in field operations. In a series of analytical case studies of public diplomacy operations in different regions of the world, the authors explain how the foreign publics in different countries view America and how FSOs deal every day with misconceptions and distortions of America's image and policies. Every country is unique, so public diplomacy must be tailored to fit local conditions. The authors also discuss how their work is being impacted today by various developments such as the rise of terrorism, the spread of the Internet and the cell phone, or the election of Barack Obama. This book focuses on field operations and goes beyond broad generalizations and theory, presenting information about actual operational challenges and the best practices used today in working abroad Front Matter....Pages i-xviii Front Matter....Pages 1-1 Ameliorating Strained Relations: Public Diplomacy in Serbia....Pages 3-19 Revitalizing Relations with Turkey....Pages 21-36 Iran and the United Kingdom: A Study in Contrasts....Pages 37-54 Afghanistan and Pakistan: Public Diplomacy during Conflict and Instability....Pages 55-71 Front Matter....Pages 73-73 Kenya’s “Native Son” and Enduring Local Issues....Pages 75-89 Sierra Leone: Public Diplomacy Unwired....Pages 91-105 Front Matter....Pages 107-107 The Staying Power of Personal Contact in South Korean Public Diplomacy....Pages 109-124 Economic Issues and Anti-Americanism in Japan....Pages 125-139 Front Matter....Pages 141-141 U.S. Public Diplomacy 2.0 in Asia: Beyond Catch-up....Pages 143-157 New Media or “the Last Three Feet” in Africa?....Pages 159-173 New Media or Old in Egypt and South Korea?....Pages 175-190 Finding the Right Media Formula—from the Soviet Union to Russia....Pages 191-206 Front Matter....Pages 207-207 Should Public Diplomacy Be Privatized?....Pages 209-225 Do Peace Corps Volunteers Do Public Diplomacy?....Pages 227-241 Conclusion: Field Experiences and Best Practices....Pages 243-257 Back Matter....Pages 259-262