The Power of Strategy Innovation : A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future.The book is based on the authors' 32 years of experience consulting to major organizations, and is supplemented by informative interviews with corporate leaders in several industries. Through methodology and examples, the authors reveal how to:• Apply innovative thinking to the company's entire business model• Remain flexible, future-oriented, and responsive to market changes• Learn from what other companies have achieved with this proven process• Create a perpetual flow of viable new business opportunities-by making strategy innovation a company-wide competency. Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. The book is based on the authors'32 years of experience consulting to major organizations, and is supplemented by informative interviews with corporate leaders in several industries. Through methodology and examples, the authors reveal how to: • Apply innovative thinking to the company's entire business model • Remain flexible, future-oriented, and responsive to market changes • Learn from what other companies have achieved with this proven process • Create a perpetual flow of viable new business opportunities -- by making strategy innovation a company-wide competency. Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. The book is based on the authors 32 years of experience consulting to major organizations, and is supplemented by informative interviews with corporate leaders in several industries. Through methodology and examples, the authors reveal how * Apply innovative thinking to the companys entire business model * Remain flexible, future-oriented, and responsive to market changes * Learn from what other companies have achieved with this proven process * Create a perpetual flow of viable new business opportunities -- by making strategy innovation a company-wide competency. TeamLiB 1 Cover 2 Contents 7 ACKNOWLEDGMENTS 9 INTRODUCTION 11 PART ONE THE WHAT AND WHY OF STRATEGY INNOVATION 21 Chapter 1 STRATEGY MEETS INNOVATION 23 Chapter 2 STRATEGY INNOVATION IS MANAGING THE FUTURE 33 Chapter 3 STRATEGY INNOVATION IS NOT STRATEGIC P LANNING 48 Chapter 4 THE DISCOVERY PROCESS 58 PART TWO A GUIDE FOR IMPLEMENTATION 75 Chapter 5 THE DISCOVERY PROCESS The Moen Story 77 Chapter 6 THE DISCOVERY PROCESS Staging Phase 91 Chapter 7 THE DISCOVERY PROCESS Aligning Phase 126 Chapter 8 THE DISCOVERY PROCESS Exploring Phase 156 Chapter 9 THE DISCOVERY PROCESS Creating Phase 205 Chapter 10 THE DISCOVERY PROCESS Mapping Phase 231 PART THREE ADVANCED STRATEGY INNOVATION 247 Chapter 11 MAXIMIZING THE DISCOVERY PROCESS 249 Chapter 12 FORMALIZING A STRATEGY INNOVATION SYSTEM 267 Chapter 13 THE FUTURE OF STRATEGY INNOVATION 289 GLOSSARY 293 RECOMMENDED READINGS 299 INDEX 303 Annotation Presents A Five-step Process For Staging, Aligning, Exploring, Creating, And Mapping The Paths Between Analytical, Numbers-oriented, Day-to-day Planning And Market-centric, Discovery-driven Innovation That Focuses On The Future. Strategy Meets Innovation -- Strategy Innovation Is Managing The Future -- Strategy Innovation Is Not Strategic Planning -- The Discovery Process -- The Discovery Process--the Moen Story -- The Discovery Process--staging Phase -- The Discovery Process--aligning Phase -- The Discovery Process--exploring Phase -- The Discovery Process--creating Phase -- The Discovery Process--mapping Phase -- Maximizing The Discovery Process -- Formalizing A Strategy Innovation System -- The Future Of Strategy Innovation. Robert E. Johnston, Jr., J. Douglas Bate. Includes Bibliographical References And Index.