The Power of Mobility : How Your Business Can Compete and Win in the Next Technology Revolution

Praise For The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution ''Mobility is the next technology force that is redefining how businesses operate. Going forward, the winners will be 'anywhere enterprises' that learn how to combine the Power of Mobility with broadband connectivity to create competitive advantage. Russell's book lays out a straightforward road map for how to do just that.'' — Berge Ayvazian , Chief Strategy Officer, Yankee Group ''Our experience has proved that integrating the mobility of our services into the lives of students creates tremendous opportunities and new value. The ideas presented in this book will serve organizations and businesses of all types well as they explore the innovative growth that can come with the Power of Mobility.'' — Dr. Karen Pennington , Vice President, Student Development and Campus Life, Montclair State University ''For many professionals, the workplace is no longer a 'place,' and the work day is no longer a 'day.' The Power of Mobility shows us that companies that recognize this fundamental shift are in the best position to take advantage of mobility to increase business agility, transform the way they serve customers, and enable exciting new business models.'' — Don Proctor , Senior Vice President, Collaboration Software Group, Cisco ''What businesses need is a plain English explanation of the new values and disciplines of the Mobility Age. In The Power of Mobility , Russell McGuire provides that clear guidance without the 'technospeak.''' — Clint Parr , Chief Executive Officer and President, Anyware Mobile Solutions ''Companies that figure out how to keep employees connected and leverage context have the opportunity to outperform their peers in the marketplace. The Power of Mobility explains what this all means in simple terms, describes how companies can build mobility into their businesses, and provides helpful examples for those wanting to gain competitive advantage.'' — H.P. Jin , PhD, Chief Executive Officer & President, TeleNav Inc. '' The Power of Mobility prepares you, in a step-by-step fashion, to interpret the opportunity presented by mobility into your firm's environment.'' — Danny Briere , Chief Executive Officer, Telechoice

praise For the Power Of Mobility: How Your Business Can Compete And Win In The Next Technology Revolution

Mobility Is The Next Technology Force That Is Redefining How Businesses Operate. Going Forward, The Winners Will Be 'anywhere Enterprises' That Learn How To Combine The Power Of Mobility With Broadband Connectivity To Create Competitive Advantage. Russell's Book Lays Out A Straightforward Road Map For How To Do Just That.
—berge Ayvazian, Chief Strategy Officer, Yankee Group

Our Experience Has Proved That Integrating The Mobility Of Our Services Into The Lives Of Students Creates Tremendous Opportunities And New Value. The Ideas Presented In This Book Will Serve Organizations And Businesses Of All Types Well As They Explore The Innovative Growth That Can Come With The Power Of Mobility.
—dr. Karen Pennington, Vice President, Student Development And Campus Life, Montclair State University

For Many Professionals, The Workplace Is No Longer A 'place,' And The Work Day Is No Longer A 'day.' the Power Of Mobility Shows Us That Companies That Recognize This Fundamental Shift Are In The Best Position To Take Advantage Of Mobility To Increase Business Agility, Transform The Way They Serve Customers, And Enable Exciting New Business Models.
—don Proctor, Senior Vice President, Collaboration Software Group, Cisco

What Businesses Need Is A Plain English Explanation Of The New Values And Disciplines Of The Mobility Age. In the Power Of Mobility, Russell Mcguire Provides That Clear Guidance Without The 'technospeak.'
—clint Parr, Chief Executive Officer And President,anyware Mobile Solutions

Companies That Figure Out How To Keep Employees Connected And Leverage Context Have The Opportunity To Outperform Their Peers In The Marketplace. the Power Of Mobility Explains What This All Means In Simple Terms, Describes How Companies Can Build Mobility Into Their Businesses, And Provides Helpful Examples For Those Wanting To Gain Competitive Advantage.
—h.p. Jin, Phd, Chief Executive Officer & President, Telenav Inc.

the Power Of Mobility Prepares You, In A Step-by-step Fashion, To Interpret The Opportunity Presented By Mobility Into Your Firm's Environment.
—danny Briere, Chief Executive Officer, Telechoice

Praise For The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution

"Mobility is the next technology force that is redefining how businesses operate. Going forward, the winners will be 'anywhere enterprises' that learn how to combine the Power of Mobility with broadband connectivity to create competitive advantage. Russell's book lays out a straightforward road map for how to do just that."
— Berge Ayvazian, Chief Strategy Officer, Yankee Group

"Our experience has proved that integrating the mobility of our services into the lives of students creates tremendous opportunities and new value. The ideas presented in this book will serve organizations and businesses of all types well as they explore the innovative growth that can come with the Power of Mobility."
— Dr. Karen Pennington, Vice President, Student Development and Campus Life, Montclair State University

"For many professionals, the workplace is no longer a 'place, ' and the work day is no longer a 'day.' The Power of Mobility shows us that companies that recognize this fundamental shift are in the best position to take advantage of mobility to increase business agility, transform the way they serve customers, and enable exciting new business models."
— Don Proctor, Senior Vice President, Collaboration Software Group, Cisco

"What businesses need is a plain English explanation of the new values and disciplines of the Mobility Age. In The Power of Mobility, Russell McGuire provides that clear guidance without the 'technospeak.'"
— Clint Parr, Chief Executive Officer and President, Anyware Mobile Solutions

"Companies that figure out how to keep employees connected and leverage context have the opportunity to outperform their peers in the marketplace. The Power of Mobility explains what this all means in simple terms, describes how companies can build mobility into their businesses, and provides helpful examples for those wanting to gain competitive advantage."
— H.P. Jin, PhD, Chief Executive Officer & President, TeleNav Inc.

" The Power of Mobility prepares you, in a step-by-step fashion, to interpret the opportunity presented by mobility into your firm's environment."
— Danny Briere, Chief Executive Officer, Telechoice

ISBN-10: 0470171286 0470171286 1 Foreword 14 Contents 12 Preface: Welcome to the Mobile World 18 What's in this Book for You 21 Acknowledgments 26 Part I: The Mobility Age 28 Chapter 1: Technology Sets the Stage 30 The Gutenberg Press Unleashes Reformation and Renaissance 31 Bacon's Law 33 The Steam Engine Powers the Industrial Age 34 The Second Law of Thermodynamics 37 The Telegraph Signals the Telecom Era 37 “Time Is Money” 40 The Microprocessor Produces the Personal Computer (PC) Era 40 “Moore's Law” 45 Notes 48 Chapter 2: Redefining Communications 52 Redefining Business Communications 52 Redefining Consumer Communications 55 Chapter 3: The Law of Mobility Signals Transformation 60 The Internet Connects the World 60 “Metcalfe's Law” 63 Wireless Technologies Unleash the Power of Mobility 64 “The Law of Mobility” 69 Notes 76 Chapter 4: What Power? 78 Context Matters 79 Converging Power 84 Part II: Seven Steps to the Power of Mobility 92 Chapter 5: Introducing the Seven Steps 94 Making a Product Mobile 94 Adding Mobility into Products Today 97 I Thought Cameras Already Were Mobile 98 Can Mobility Increase the Value of Your Product? 99 Making a Service Mobile 101 Adding Mobility into Services Today 103 Can Mobility Increase the Value of Your Service? 104 Making a Process Mobile 105 High Reward, High Risk 107 Notes 112 Chapter 6: Digitize 114 How to Digitize 119 Notes 128 Chapter 7: Connect 130 Notes 144 Chapter 8: Evaluate 146 Increasing Availability 146 Contextual Relevance 149 Reduced Costs 150 What Does It Take? 151 Notes 164 Chapter 9: Limit 166 Wireless Technology 167 Network Provider 172 Geography 175 Activities 177 Notes 183 Chapter 10: Position 184 Risk 185 Reward 189 Replication 191 Wrapping It All Together 191 Note 201 Chapter 11: Protect 202 What Are These Dangers? 202 Taming the Dangers 212 Notes 217 Chapter 12: Learn from Your Customers 220 The Three Imperatives 221 The Levels of Learning 223 Notes 239 Chapter 13: Conclusion: Go Capture the Power! 242 Me-Too-Plus or New Category? 243 Deliver the Value, Capture the Power 248 Notes 252 Index 254 "From a business perspective, a new technology can introduce radical changes - changes so dramatic that they fundamentally change the nature of the business, the nature of the product, and the reasons why customers buy the product. When this happens, the rules of competition change. It is happening now: the Age of Mobility is upon us. The Power of Mobility shows you how to look forward, envision the Power of Mobility in your business, and implement the steps required to turn vision into reality. Russell McGuire, one of the telecom industry's leading strategists, details the specific actions you must take to deliver the tremendous value that mobility adds - and win customers' hearts and wallets. He presents a powerful framework for capturing the Power of Mobility: the Seven Steps. If you can Digitize, Connect, Evaluate, Limit, Position, Protect, and Learn, you will capture the Power of Mobility in your products, your services, and your processes. He further clarifies the power of the Seven Steps with illustrative case studies of seven companies that have successfully implemented this framework and redefined the rules of competition in their industries."--BOOK JACKET