The power of identity : the key to personal and professional change

The Power of Identity takes the central principle (identity) from author Bill Wiersma's groundbreaking book The Power of Professionalism and deepens its application to individuals and organizations alike. Results-oriented business leaders will appreciate the meaty treatment given to such a substantive topic-especially the inspiring case studies at Otis Elevator and at the United States Air Force. For many the notion of identity-based development is new. Some understandably might be skeptical about its efficacy. Yet for so many early-adopters of The Power of Identity it quickly became self-evident that identity-based development was the real deal. It's been shown to be a game-changer in a myriad of situations-equally relevant in or out of the workplace. A seasoned practitioner, Wiersma has taken his big idea, grounded it, making it eminently practical. The Power of Identity is a book about changed lives. Change is hard, identity makes it easier. Learn why identity is the X Factor in any change effort. This book couldn't be more important for those desiring to upgrade 'choice' and 'behavior'-whether it be their own or for someone in their care. "Identity--both as it's defined for oneself as well as how it's projected to others--has never been more important than in the era of social media. An extremely timely book that everyone should read." Ian Bremmer, Eurasia Group "Over the past 40 years I have been a Senior Leader in the Financial Services industry as well as a Career and Executive Coach in the Professional Services Sector. I have participated and trained others in more leadership development and coaching programs that I can even begin to count. Never have I come across such a transformative book as Bill Wiersma's The Power of Identity.