The Political Speechwriter′s Companion : A Guide for Writers and Speakers

Can you really learn to write speeches? The Political Speechwriter′s Companion guides students through a systematic'LAWS'approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the'go-to-guys'for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember, anecdotes that make listeners laugh and cry, wit that pokes fun at opponents but also shows their own lighter side, and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication. The Political Speechwriter's Companion has been called a "classic." In this much-anticipated, updated, and expanded Second Edition, Robert A. Lehrman and Eric Schnure teach: the speechwriting LAWS (Language, Anecdote, Wit, Support); how to open and close; why audience, research, and ethics matter; strategies for managing the speaker-writing relationship. With annotated speeches, interviews, and behind-the-scenes insights, this entertaining yet practical edition is essential for anyone who gives or writes speeches--back cover