The Political Economy of Disney: The Cultural Capitalism of Hollywood: 2016 (International Political Economy Series)

This book sheds new light on the socio-economic impact of multinational corporations. Combining Cultural Studies and International Political Economy, it provides a revealing analysis of the Walt Disney Company, and by extension the wider Hollywood studio system. It does so by examining the cultural and economic forces powering the industry's expansion, the 'civilisation' that Disney disseminates, and the various ways that societies beyond the USA have adopted facets of the Hollywood productions to which they are exposed. Identifying both the strengths and the weaknesses of these transnational firms, it demonstrates the significance of their contribution to American power and predominance. "Dedication"--"Acknowledgements"--"Contents" -- "List of Abbreviations" -- "List of Graphs" -- "Chapter 1: Introduction" -- " The Need for a Cultural Political Economy of the Disney Company" -- "Approaches, Concepts and Methodologies" -- "Purpose of this Book" -- "Notes" -- "Chapter 2: A Capitalism of World Entertainment" -- " The Hollywood Ethos of Entertainment" -- "The Incomplete Rationalisation of Movie Creation" -- "The Hollywood Constitution of an Organic Solidarity" -- "The Expansion Strategies of World Cinema" -- "The Collaboration of Studios in a Globalised World" -- "Hollywood, the Centre of World Entertainment" -- "Hollywood appears central in the vast economic area in which its goods and its imageries are dispersed. This polarisation is based on the economic- cultural dimensions of its productions which attract audiences worldwide. In other words, its identity res" -- "Notes" -- "Chapter 3: The Rise of Entertainment Economy: A Disneyisation of Hollywood" -- " The Integration of Hollywood in Global Strategies" -- "The Organisational Transformation of Studios" -- "The Global Reordering of Production Processes" -- "The Studios at the Heart of the World-Economy" -- "An Unfinished Strategy of Global Expansion" -- "The Immersion of Cultural Capitalists into the Rest of the Economy" -- "Notes" -- "Chapter 4: A Vulnerable Civilisation of Leisure" -- "An Economic-Cultural Domination in Global Entertainment" -- "The Global Constitution of Commercial Symbols and Products" -- "The Power of Goods-Symbols: By-Products Reconsidered" -- "Symbolic Constraints of Major Studios" -- "The Continuous Need for Creative Renewal" -- "The Adjustment of Major Studios to Sociocultural Changes" -- "Notes" -- "Chapter 5: A Shallow Structuration of Hollywood Narratives" Front Matter....Pages i-xiii Introduction....Pages 1-14 A Capitalism of World Entertainment....Pages 15-60 The Rise of Entertainment Economy: A Disneyisation of Hollywood....Pages 61-99 A Vulnerable Civilisation of Leisure....Pages 101-140 A Shallow Structuration of Hollywood Narratives....Pages 141-178 Conclusion....Pages 179-187 Back Matter....Pages 189-224 A Capitalism Of World Entertainment -- The Rise Of Entertainment Economy : A Disneyisation Of Hollywood -- A Vulnerable Civilisation Of Leisure -- A Shallow Structuration Of Hollywood Narratives. Alexandre Bohas. Includes Bibliographical References (pages 205-224) And Index.