The Pocket MBA : A Woman's Playbook for Succeeding in Business

Set yourself up for business success with this pocket-sized playbook Packed with research, stories, and practical tools you can apply immediately, The Pocket MBA is an essential handbook for taking your business and your leadership to the next level. From mansplaining to motherhood, women face unique challenges when it comes to running a successful business . But whatever challenges you personally face, The Pocket MBA shares the insightful tips and strategies that will give you a head-start as a leader, manager, and owner. In four accessible parts, you’ll uncover the key components for a rock-solid team and a booming business. Whether you’re going it on your own or you’re working with a franchise, you’ll learn effective ways to: Lead yourself: Learn how to align your leadership with your values, and how to ground and centre yourself so that you can respond more effectively to challenges. Lead your team: Get tips for recruiting and coaching staff so you can forge a happy, motivated, high-performing team of employees (who want to stick with you!). Lead your clients: Learn the framework that will keep your clients happy and returning again and again―generating more positive reviews and word-of-mouth. Lead your business: Discover practical models and metrics for assessing your ideas and making those critical business decisions. Perfect for busy women in any industry, The Pocket MBA is a short and sweet playbook that will help you grow your business into a thriving, profitable enterprise. Cover Title Page Copyright Page Contents Foreword About the author Introduction Part I Leading yourself Chapter 1 Leadership mindset Value alignment Combating imposter syndrome Controlling your environment Chapter 2 VACAS leadership styles Visionary leadership Authentic leadership Coaching leadership Authoritative leadership Servant leadership VACAS inventory Chapter 3 Understanding your brain for effective leadership Hormones and neurotransmitters: Your brain’s messengers Triune versus Adaptive Brain theory The remarkable prefrontal cortex Fight/flight/freeze Chapter 4 SCARE:An organisational neuroscience leadership model Significance Certainty Autonomy Relatedness Equity Case Study: Janine Allis and Boost Juice Top Tips: Leading Yourself Part II Leading your people Chapter 5 Recruiting staff and developing high performance Focusing on culture Developing your recruitment strategy Interviewing Onboarding Using SCARE Chapter 6 Development and coaching models GROW model Accountability/competency matrix Succession planning Case Study: Natalie Brennan and Muffin Break Top Tips: Leading Your People Part III Leading your customers Chapter 7 Setting your business apart Differentiation strategies Differentiation through customer experience Additional strategies Chapter 8 The SustainableCompetitiveAdvantageframework SCA framework in theory SCA framework in practice Case Study: Z Energy Top Tips: Leading Your Customers Part IV Leading your business Chapter 9 Strategic models for business and finance Business models Financial ratios Case Study: Strong Pilates Top Tips: Leading Your Business Conclusion References and further reading Index EULA