The platinum rule : discover the four basic business personalities -- and how they can lead you to success

Identifying four basic types of employees--Directors, Socializers, Relaters, and Thinkers--two business experts show how to respond to the specific needs of those workers and in that way achieve a greatly improved bottom line. Contents 6 1 Has The Golden Rule Lost Its Glitter? 7 2 Getting To Know The Four Basic Styles 13 3 How To Tell Where You Fit In 25 4 The Key To Getting A Quick Handle On Anybody 31 5 How To Read The Mixed Styles 45 6 Coping Productively With The Other Styles 65 7 How To Adapt To Anyone . . . And Retain Your Own Identity 77 8 Using Individual Differences To Bring Out The Best In Groups 91 9 Creating A High-Performance Leadership Style 107 10 How To Sell By Style 125 11 Providing Service With Style 147 12 Changing The Rest Of Your Life By Creating Positive Relationships 165 In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the'Golden Rule'is not always the best way to approach people. Rather, they propose the Platinum Rule:'Do unto others as'they'd'like done unto them'. In other words, find out what makes people tick and go from there. Help on identifying four basic personality types: directors, relaters, socializers, and thinkers, and on applying this information and the platinum rule to achieve success in business You're such a terrific salesperson you could probably sell a stethoscope to a tree surgeon.