The Oxford Handbook of Corporate Reputation (Oxford Handbooks)

The Handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it comes from, and how it may be managed to create and protect corporate as well as societal value. Written and organized in an accessible way, it assesses the current state of the field and provides guidance for future research. What Does It Mean To Have A Good Or Bad Reputation? How Does It Create Or Destroy Value, Or Shape Chances To Pursue Particular Opportunities? Where Do Reputations Come From? How Do We Measure Them? How Do We Build And Manage Them? Over The Last Twenty Years The Answers To These Questions Have Become Increasingly Important--and Increasingly Problematic--for Scholars And Practitioners Seeking To Understand The Creation, Management, And Role Of Reputation In Corporate Life. This Handbook, Developed With Support From The Oxford University Centre For Corporate Reputation, Intends To Bring Definitional Clarity To These Issues, Giving An Account Of Extant Research And Theory And Offering Guidance About Where Scholarship On Corporate Reputation Might Mot Profitably Head. Eminent Scholars From A Variety Of Disciplines, Such As Management, Sociology, Economics, Finance, History, Marketing, And Psychology, Have Contributed Chapters To Provide State Of The Art Definitions Of Corporate Reputations; Differentiate Reputation From Other Constructs And Intangible Assets; Offer Guidance On Measuring Reputation; Consider The Role Of Reputation As A Corporate Asset And How A Variety Of Factors, Including Stage Of Life, Nations Of Origin, And The Stakeholders Considered Affect Its Ability To Create Value; And Explore Corporate Reputation's Role More Broadly As A Regulatory Mechanism. Finally, They Also Discuss How To Manage And Grow Reputations, As Well As Repair Them When They Are Damaged. Charting The Landscape Of Corporate Reputation Research / Michael L. Barnett And Timothy G. Pollock -- Show Me The Money : A Multidimensional Perspective On Reputation As An Intangible Asset / Violina P. Rindova And Luis L. Martins -- Keeping Score : The Challenges Of Measuring Corporate Reputation / Grahame R. Dowling And Naomi A. Gardberg -- What Does It Mean To Be Green? The Emergence Of New Criteria For Assessing Corporate Reputation / Mark Thomas Kennedy, Jay Inghwee Chok And Jungfang Liu -- The Building Blocks Of Corporate Reputation : Definitions, Antecedents, Consequences / Charles J. Fombrun -- A Survey Of The Economic Theory Of Reputation : Its Logic And Limits / Thomas Noe -- Meeting Expectations : A Role-theoretic Perspective On Reputation / Michael Jensen, Heeyon Kim And Bo Kyung Kim -- It Ain't What You Do, It's Who You Do It With : Distinguishing Reputation And Status / David N. Barron And Meredith Rolfe. An Identity-based View Of Reputation, Image, And Legitimacy : Clarifications And Distinctions Among Related Constructs / Peter O. Foreman, David A. Whetten And Alison Mackey -- On Being Bad : Why Stigma Is Not The Same As A Bad Reputation / Yuri Mishina And Cynthia E. Devers -- Untangling Executive Reputation And Corporate Reputation : Who Made Who? / Scott D. Graffin, Michael D. Pfarrer, And Michael W. Hill -- Waving The Flag : The Influence Of Country Of Origin Of Corporate Reputation / William Newburry -- Corporate Reputation And Regulation In Historical Perspective / Christopher Mckenna And Rowena Olegario -- Industry Self-regulation As A Solution To The Reputation Commons Problem : The Case Of The New York Clearing House Association / Lori Qingyuan And Paul Ingram -- How Regulatory Institutions Influence Corporate Reputations : A Cross-country Comparative Approach / Stephen Brammer And Gregory Jackson. How Reputation Regulates Regulators : Illustrations Form The Regulation Of Retail Finance / Sharon Gilad And Tamar Yogev -- A Labor Of Love? Understanding The Influence Of Corporate Reputation In The Labor Market / William S. Harvey And Timothy Morris -- Does Reputation Work To Discipline Corporate Misconduct? / Jonathan M. Karpoff -- From The Ground Up : Building Young Firms' Reputations / Antoaneta Petkova -- Strategic Disclosure : Strategy As A Form Of Reputation Management / Richard Whittington And Basak Yakis-douglas -- Managing Corporate Reputation Through Corporate Branding / Majken Schultz, Mary Jo Hatch And Nick Adams -- After The Collapse : A Behavioral Theory Of Reputation Repair / Mooweon Rhee And Tohyun Kim -- A Framework For Reputation Management Over The Course Of Evolving Controversies / Kimberly D. Elsbach. Edited By Michael L. Barnett And Timothy G. Pollock. Includes Bibliographical References And Index. Cover Contents List of Figures List of Tables Summaries of Core Literature List of Contributors 1. Charting the Landscape of Corporate Reputation Research 2. Show Me the Money: A Multidimensional Perspective on Reputation as an Intangible Asset 3. Keeping Score: The Challenges of Measuring Corporate Reputation 4. What Does it Mean to be Green? The Emergence of New Criteria for Assessing Corporate Reputation 5. The Building Blocks of Corporate Reputation: Definitions, Antecedents, Consequences 6. A Survey of the Economic Theory of Reputation: Its Logic and Limits 7. Meeting Expectations: A Role-Theoretic Perspective on Reputation 8. It Ain’t What You Do, It’s Who You Do It With: Distinguishing Reputation and Status 9. An Identity-Based View of Reputation, Image, and Legitimacy: Clarifications and Distinctions among Related Constructs 10. On Being Bad: Why Stigma is not the Same as a Bad Reputation 11. Untangling Executive Reputation and Corporate Reputation: Who Made Who? 12. Waving the Flag: The Influence of Country of Origin on Corporate Reputation 13. Corporate Reputation and Regulation in Historical Perspective 14. Industry Self-Regulation as a Solution to the Reputation Commons Problem: The Case of the New York Clearing House Association 15. How Regulatory Institutions Influence Corporate Reputations: A Cross-Country Comparative Approach 16. How Reputation Regulates Regulators: Illustrations from the Regulation of Retail Finance 17. A Labor of Love? Understanding the Influence of Corporate Reputation in the Labor Market 18. Does Reputation Work to Discipline Corporate Misconduct? 19. From the Ground Up: Building Young Firms’ Reputations 20. Strategic Disclosure: Strategy as a Form of Reputation Management 21. Managing Corporate Reputation through Corporate Branding 22. After the Collapse: A Behavioral Theory of Reputation Repair 23. A Framework for Reputation Management over the Course of Evolving Controversies Index A B C D E F G H I J K L M N O P Q R S T U V W X Y Z What does it mean to have a'good'or'bad'reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation's role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged. In discussing these issues this Handbook aims to move the field of corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions.