اوراکل اوراکل: داستان لری الیسون، مدیرعامل ناپایدار و استراتژی‌های پشت موفقیت فوق‌العاده شرکتش

A study of Larry Ellison and the business strategies behind his software's remarkable success. This book goes behind the scenes of the multi-million dollar company to uncover the breakthrough ideas and winning strategies that propelled Oracle's growth and success. Discover the history of Oracle since its relational database hit the market in 1977. The author identifies and explains strategies such as: forge ahead and fix weaknesses - lessons from when Oracle derailed in the early 1990s; grow the Oracle way - make new products, don't acquire new companies; crush the competition - other must fail; and sales today make markets tomorrow - tap into the sales force to develop products, promote a vision and beat the competition.

"Admired as a visionary leader and brilliant business mind, feared as a ruthless and formidable competitor, and loathed as an egomaniac with an explosive temper, Oracle founder and CEO Larry Ellison has emerged as one of the most controversial figures in a sea of brilliant, eccentric Silicon Valley luminaries.

But for such a high-profile character, Ellison maintains an enigmatic air, and his superachieving, multimillion-dollar company remains a rarely studied entity. Now, The Oracle of Oracle goes behind the scenes to uncover the breakthrough ideas and winning strategies that have propelled Oracle's phenomenal growth and breathtaking success.

The book walks readers through Oracle's fascinating history since its relational database hit the market in 1977, identifying and explaining strategies such as:

• Forge ahead and fix weaknesses—lessons from the early 90s when Oracle derailed, but was nursed back to health.

• Grow the Oracle way—by making new products, not acquiring new companies.

• Crush the competition—it's not enough to succeed; all others must fail.

• Sales today make markets tomorrow—tap into the sales force to develop products, promote a vision, beat competitors.

The Oracle of Oracle is an intriguing, illuminating read for entrepreneurs who wonder what it takes to build a world-class company from scratch...for managers and executives who want to integrate Oracle's philosophies and culture into their own...and for business readers who relish an up-close report from the battle zones of the software industry."

Admired as a visionary leader and brilliant business mind, feared as a ruthless and formidable competitor, and loathed as an egomaniac with an explosive temper, Oracle founder and CEO Larry Ellison has emerged as one of the most controversial figures in a sea of brilliant, eccentric Silicon Valley luminaries.But for such a high-profile character, Ellison maintains an enigmatic air, and his superachieving, multimillion-dollar company remains a rarely studies entity. Now, The Oracle of Oracle goes behind the scenes to uncover the breakthrough ideas and winning strategies that have propelled Oracle's phenomenal growth and breathtaking success.The book walks readers through Oracle's fascinating history since its relational database hit the market in 1977, identifying and explaining strategies such as:-- Forge ahead and fix weaknesses -- lessons from the early 90s when Oracle derailed, but was nursed back to health-- Grow the Oracle way -- by making new products, not acquiring new companies-- Crush the competition -- it's not enough to succeed; all others must fail.-- Sales today make markets tomorrow -- tap into the sales force to develop products, promote a vision, beat competitors.The Oracle of Oracle is an intriguing, illuminating read for entrepreneurs who wonder what it takes to build a world-class company from scratch...for managers and executives who want to integrate Oracle's philosophies and culture into their own...and for business readers who relish an up-close report from the battle zones of the software industry. Admired as a visionary leader and brilliant business mind, feared as a ruthless and formidable competitor, and loathed as an egomaniac with an explosive temper, Oracle founder and CEO Larry Ellison has emerged as one of the most controversial figures in a sea of brilliant, eccentric Silicon Valley luminaries. But for such a high-profile character, Ellison maintains an enigmatic air, and his superachieving, multimillion-dollar company remains a rarely studied entity. Now, The Oracle of Oracle goes behind the scenes to uncover the breakthrough ideas and winning strategies that have propelled Oracle's phenomenal growth and breathtaking success. The book walks readers through Oracle's fascinating history since its relational database hit the market in 1977, identifying and explaining strategies such * Forge ahead and fix weaknesses --lessons from the early 90s when Oracle derailed, but was nursed back to health. * Grow the Oracle way --by making new products, not acquiring new companies. * Crush the competition --it's not enough to succeed; all others must fail. * Sales today make markets tomorrow --tap into the sales force to develop products, promote a vision, beat competitors. The Oracle of Oracle is an intriguing, illuminating read for entrepreneurs who wonder what it takes to build a world-class company from scratch...for managers and executives who want to integrate Oracle's philosophies and culture into their own...and for business readers who relish an up-close report from the battle zones of the software industry. "Depending on who you're talking to, Oracle's founder and CEO Larry Ellison is an arrogant promoter who borrows heavily from the ideas of others - or a visionary leader who knows how to turn a neglected idea into a stunning market success. He's a ruthless businessman who's not above kicking a rival that's down - or a formidable competitor who simply plays by the rules of the day. He's a filthy rich playboy with an outsized fleet of cars, boats, and planes - or a shrewd marketer with a knack for generating reams of publicity.". "As you might suspect, Ellison is all of these things, which is what makes him one of the most talked-about yet enigmatic executives in American business. But behind the boats and braggadocio is the fact that Ellison and his company have been phenomenally successful, with Oracle holding the spot as the second largest software company in the world (surpassed by Microsoft - much to the chagrin of Ellison, of course).". "How did Ellison do it? How did he propel this tiny start-up into an international powerhouse? Which of his myriad traits and talents have been instrumental in building Oracle, and which have threatened to sabotage that success? The Oracle of Oracle is the first book to give you a complete, unbiased picture of both the man and his company."--BOOK JACKET. Ruthless, volatile, arrogant, impatient, autocratic-all these adjectives have been used to describe Larry Ellison.