The One Percent Edge - Small Changes That Guarantee Relevance and Build Sustainable Success

You are in the business of staying competitive--seeing solid profits, building a strong brand, and keeping steady customers who return again and again. But the market is constantly changing and competition is fierce. How do you not only keep from losing ground but manage to remain a step ahead? Is a complete overhaul and rebranding every few years really necessary to make sure your footprint is still making its mark, reminding consumers of your presence?Entrepreneur expert Susan Solovic says that the answer to remaining competitive and keeping steady growth for your business is not ground-breaking, business-altering innovations, but by simply making one tweak at a time. By making incremental adjustments to every aspect of the business--marketing, customer service, finances, products, people--then repeating the process, you will find yourself constantly fixing weaknesses and spotting opportunities for growth. A winning habit for every successful business!In The One-Percent Edge, learn how to put energy into profitable areas and trim dead weight, raise prices by selling value instead of things, access new markets by adapting products or services, turn customers into brand ambassadors, and many other subtle yet highly effective strategies for affecting profitable changes to your business. Pull ahead of the pack by constantly evolving . . . one tweak at a time. The answer to remaining competitive and keeping steady growth for your business is not ground-breaking, business-altering innovations, but by simply making one tweak at a time. You are in the business of staying competitive—seeing solid profits, building a strong brand, and keeping steady customers who return again and again. But the market is constantly changing, and competition is fierce. How do you not only keep from losing ground but manage to remain a step ahead? Is a complete overhaul and rebranding every few years necessary to make sure your footprint is still making its mark, reminding consumers of your presence? In The One-Percent Edge, you will learn how to: put energy into profitable areas and trim dead weight, raise prices by selling value instead of things, access new markets by adapting products or services, turn customers into brand ambassadors, and many other subtle yet highly effective strategies for affecting profitable changes to your business. By making incremental adjustments to every aspect of the business—marketing, customer service, finances, products, people—then repeating the process, you will find yourself constantly fixing weaknesses and spotting opportunities for growth. Pull ahead of the pack by constantly evolving, one tweak at a time. Want to stay competitive? Keep evolving. Solid profits, a strong brand, steady customers — all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors? The solution is surprisingly straightforward: innovate tweak by tweak. By making incremental adjustments to every aspect of the business — marketing, customer service, finances, products, people — then repeating the process, fixing weaknesses and spotting opportunities becomes a winning habit. Entrepreneur Susan Solovic, an expert in business survival tactics, explains how to continually grow, improve, and move the business forward. With hundreds of strategies, examples, and a six-step process, The One-Percent Edge explains how to: Put energy into profitable areas and trim dead weight Raise prices by selling value instead of things Access new markets by adapting... Entrepreneur Susan Solovic, an expert in business survival tactics, explains how to continually grow, improve, and move the business forward. With hundreds of strategies, examples, and a six-step process, The One-Percent Edge explains how to: Put energy into profitable areas and trim dead weight * Raise prices by selling value instead of things * Access new markets by adapting products or services * Hire the right team players * Turn customers into brand ambassadors * Find your own niche and avoid imitating * And more With hundreds of strategies, examples, and a six-step process, this straightforward book explains how to continually grow, improve, and move the business forward. -- Résumé abrégé tiré de l'ouvrage Grow big by thinking small. Your business's largest innovations will come one tweak at a time.