The New Strategic Landscape: Innovative Perspectives on Strategy (Cass Business Press)

The business challenges of organizations are increasingly complex; strategists need a rich choice of approaches in order to respond. Too few strategy models challenge the dominate paradigm of rational analysis, choice maximisation and planned implementation. This rich collection from an eclectic group of strategists provides alternatives. In an increasingly complex world where ambiguity and uncertainty are the new norms, economic-based strategic thinking is failing to deliver the solutions that are needed. The New Strategic Landscape: Innovative Perspectives on Strategy is an exciting, new collection of perspectives on strategy which are informed by different areas of research, theory and practice beyond economics. Encompassing a diverse range of opinions and insights on strategy, this book breaks down the boundaries between theory and practice, it opens up a rich new territory of strategic ideas to explore, and shows the way to solutions that are more relevant to the world we face today Front Matter....Pages i-ix Introduction....Pages 1-12 Strategy for a Complex World....Pages 13-30 Strategy and the New Uncertainty....Pages 31-51 Design Thinking....Pages 52-68 Behavioural Strategy....Pages 69-86 Strategy and Human Nature....Pages 87-105 Strategy as Practice....Pages 106-122 Strategy and Discourse....Pages 123-143 Strategy as Serious Play....Pages 144-160 Strategy as Social Process....Pages 161-178 Back Matter....Pages 179-181