The New Public Diplomacy: Soft Power in International Relations (Studies in Diplomacy and International Relations)

After September 2001, which triggered a global debate on public diplomacy, "PD" has become an issue in most countries, ranging from Canada to New Zealand and from Argentina to Mongolia. Many ministries of foreign affairs now develop a public diplomacy policy of their own. Their association with public diplomacy can be seen as a symptom of the rise of soft power or, at another level, as the effect of broader processes of change in diplomatic practice. The new public diplomacy has in fact become part of the changing fabric of international relations. Foreign publics now matter to practitioners of diplomacy that was unthinkable as little as twenty-five years ago. This book joins the debate on public diplomacy. Experts based in five different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy. After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy. The events of 11th September 2001 triggered a global debate on public diplomacy. Managing the public perception of their state has become an issue in foreign ministries from all countries, ranging from Canada to New Zealand and from Argentina to Mongolia. Many ministries of foreign affairs now develop a public diplomacy policy of their own, and few would like to be caught out without at least paying lip-service to the latest fashion in the conduct of international relations. Their association with public diplomacy can be seen as a symptom of the rise of soft power in international relations or, at another level, as the effect of broader processes of change in diplomatic practice, calling for transparency and transnational collaboration. The new public diplomacy is thus much more than a technical instrument of foreign policy. It has in fact become part of the changing fabric of international relations. Both small and large countries, whether under democratic or authoritarian regimes, and including the most affluent and those that can be counted amoung the world's poorest nations have in recent years displayed a great interest in public diplomacy. Foreign publics now matter to practitioners in a way that was unthinkable 25 years ago. This book joins the debate on the new public diplomacy by analyzing it from a number of thematic and national angles "This timely and fascinating book brings much needed scholarship to the global conversation on public diplomacy."--Bruce Gregory, Director, Public Diplomacy Institute, George Washington University, USA 'The New Public Diplomacy is an excellent and original collection probing a topic at the heart of contemporary international relations.' - Nicholas J. Cull, Professor of Public Diplomacy, University of Southern California, USA 'Jan Melissen's book is a very valuable contribution to an increasingly important field of study. At a time when policymakers are still feeling their way towards an understanding of soft power and public diplomacy, Prof. Melissen and his distinguished colleagues ask - and convincingly answer - some pressing questions.' - Philip Fiske de Gouveia, Senior Research Associate, Public Diplomacy Programme, The Foreign Policy Centre 'Public Diplomacy, this striking departure from the old foreign policy rituals of confidential interaction behind closed doors, has become widely recognized and enacted by practitioners, but so far, has not been written about extensively in academic literature. Jan Melissen's book fills this gap and should find the interest of those who practice and those who study diplomacy.' - Ambassador Karl Th. Paschke, author of the so-called 'Paschke Report." The events of 11 September 2001 triggered a global debate on public diplomacy. Managing the public perception of their State has become an important issue for countries ranging from Canada to New Zealand and from Argentina to Mongolia. Many ministries of foreign affairs now have a public diplomacy policy of their own, and few would like to be caught without at least paying lip-service to the latest fashion in the conduct of international relations. Their association with public diplomacy can be seen as a symptom of the rise of soft power in international relations or, at another level, as the effect of broader processes of change in diplomatic practice, calling for transparency and transnational collaboration. The new public diplomacy is thus much more than a technical instrument of foreign policy: it has become part of the changing fabric of international relations. Both small and large countries, whether under democratic or authoritarian regimes, and including the most affluent and those that can be counted among the world's poorest, have in recent years displayed a great interest in public diplomacy. Foreign opinion now concerns practitioners in a way that would have been unthinkable 25 years ago. After September 2001, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries, ranging from Canada to New Zealand and from Argentina to Mongolia. Many ministries of foreign affairs now develop a public diplomacy policy of their own. Their association with public diplomacy can be seen as a symptom of the rise of soft power or, at another level, as the effect of broader processes of change in diplomatic practice. The new public diplomacy has in fact become part of the changing fabric of international relations. Foreign publics now matter to practitioners of diplomacy that was unthinkable as little as 25 years ago. This book joins the debate on public diplomacy. Experts based in five different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy Front Matter....Pages i-xxiv Front Matter....Pages 1-1 The New Public Diplomacy: Between Theory and Practice....Pages 3-27 Rethinking the ‘New’ Public Diplomacy....Pages 28-43 Front Matter....Pages 45-45 Power, Public Diplomacy, and the Pax Americana ....Pages 47-66 Niche Diplomacy in the World Public Arena: the Global ‘Corners’ of Canada and Norway....Pages 67-87 Public Diplomacy in the People’s Republic of China....Pages 88-105 Revolutionary States, Outlaw Regimes and the Techniques of Public Diplomacy....Pages 106-123 The EU as a Soft Power: the Force of Persuasion....Pages 124-144 Front Matter....Pages 145-145 Culture Communicates: US Diplomacy That Works....Pages 147-168 Making a National Brand....Pages 169-179 Dialogue-based Public Diplomacy: a New Foreign Policy Paradigm?....Pages 180-195 Training for Public Diplomacy: an Evolutionary Perspective....Pages 196-209 Back Matter....Pages 210-221 After September 2001, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book deals with the debate on public diplomacy. It analyzes the theory and practice of public diplomacy and also evaluate how public diplomacy can be used to support foreign policy This work focuses on the relations between official representatives of states and foreign non-official actors. Experts from five different countries and from a variety of fields analyse the theory and practice of public diplomacy Edited By Jan Melissen. Includes Bibliographical References And Index.