The New Literary Middlebrow : Tastemakers and Reading in the Twenty-First Century

Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. The middlebrow is a dominant cultural force in the twenty-first century. This book defines the new literary middlebrow through eight key features: middle class, feminized, reverential, commercial, emotional, recreational, earnest and mediated. Case studies include Oprah's Book Club, the Man Booker Prize and the Harry Potter phenomenon There is an increasingly dominant force in twenty-first century book culture: the new literary middlebrow. Today's most influential literary tastemakers are descended from the middlebrow institutions of the early twentieth century, operating with new global reach and across the mass media. In this innovative and provocative study, Driscoll defines, describes and defends the middlebrow as a set of institutions and practices that provide real satisfactions for contemporary readers. The New Literary Middlebrow offers a comprehensive definition of middlebrow literary culture, describing it through eight features: it is middle class, feminized, reverential towards elite literature, commercial, emotional, recreational, earnest and mediated. Different expressions of the middlebrow are explored in a series of detailed case studies, including Oprah's Book Club, the Man Booker Prize, literary festivals, teachers, educators and the Harry Potter phenomenon. These case studies reveal new insights into the relationships between tastemakers and readers that are shaping contemporary literary culture. "...Driscoll does a thorough and thoughtful job of working out the cultural and institutional dimensions of her analysis. In particular, she makes a strong case for there being a distinctively feminised mode of reading, which values affective identification with characters, which looks for a reflection of its own experiences in their lives, and which is 'ethical' in the sense of exercising moral judgement on a world that is taken to be close to the real world: this regime looks for 'stories of personal growth and moral redemption,' and sees reading 'as part of a larger project of moral improvement' (40)." - John Frow, Journal of the Association for the Study of Australian Literature "Driscoll is a lecturer in Publishing and Communications at the University of Melbourne, and while her book draws on theory and is written mainly for academic readers, it's highly accessible, especially for the people she's writing about, we literary middlebrows." - Jane Sullivan, The Sydney Morning Herald Front Matter....Pages i-vi Introduction....Pages 1-4 Recognizing the Literary Middlebrow....Pages 5-44 Book Clubs, Oprah, Women and the Middlebrow....Pages 45-82 Harry Potter and the Middlebrow Pedagogies of Teachers and Reviewers....Pages 83-118 The Man Booker Prize: Money, Glory and Media Spectacle....Pages 119-151 The Middlebrow Pleasures of Literary Festivals....Pages 152-193 Conclusion: the Future of Reading....Pages 194-201 Back Matter....Pages 202-228