The new business road test : what entrepreneurs and executives should do before writing a business plan

Starting Your Own Business Is A Daunting Task. No Matter How Talented You Are, No Matter How Much Capital You Have, No Matter How Good Your Business Plan Is, If You're Pursuing A Fundamentally Flawed Opportunity You're Heading For Failure. So Before Spending Time And Money On A New Enterprise It's Vital To Know If Your Idea Is Actually Going To Work In Practice. The New Business Road Test Shows You How To Avoid The Obvious Mistakes That Everyone Else Makes. The New Edition Of This Best-selling Book Features: * *a New Version Of The 7 Domains Model. *updated Case Studies That Reflect The Changes That Have Happened In The Last Four Years. *chapter 13 Has Been Rewritten To Make The Industry Analysis Checklist More Understandable. *a New Author Run Companion Website For Readers To Access Extra Information. The Third Edition Of The New Business Road Test Will Show You How To Honestly Assess Your Idea So That You Can Ensure Your Business Is Built On A Winning Concept. Building On Lessons Learned By Real Entrepreneurs And International Companies Including Nike, Tesco And Starbucks, And Using His Unique Seven Domains Model Of Attractive Opportunities, John Mullins Will Show You How To Avoid The Obvious Mistakes That Everyone Else Makes And Make Sure That Your Business Stands A Fighting Chance Of Success. Content: Why read this book? Author's acknowledgements Publisher's acknowledgements PART 1: ROAD TEST YOUR NEW BUSINESS IDEA 1. My opportunity: why will or won't this work? 2. Will the fish bite? 3. Is this a good market? 4. Is this a good industry? 5. How long will your advantage last? 6. What drives your entrepreneurial dream? 7. Can you and your team execute? 8. Your connections matter: which matter most? 9. Putting the seven domains to work to develop your opportunity 10. What to do before you write your business plan PART 2: TOOLKITS FOR YOUR ROAD TEXT 11. How to learn what you don't know you don't know 12. Market analysis worksheet 13. Industry analysis checklist 14. Determining the viability of your business model 15. Do-it-yourself marketing research for your new business road test 16. Evidence-based forecasting 17. Getting help with your road test Appendix - Research methodology Notes Index Road test your new business idea My opportunity : why will or won't this work? Will the fish bite? Is this a good market? Is this a good industry? How long will your advantage last? What drives your entrepreneurial dream? Can you and your team execute? Your connections matter: which matter most? Putting the seven domains to work to develop your opportunity What to do before you write your business plan Toolkits for your road test How to learn what you don't know you don't know Market analysis worksheet Industry analysis checklist Determining the viability of your business model Do-it-yourself marketing research for your new business road test Evidence-based forecasting Getting help with your road test. Building on lessons learned by studying numerous entrepreneurs, this book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team