The New Alchemists: How Visionary People Make Something Out of Nothing (A Fascinating Investigation into the Creative and Entrepreneurial Process)

This text examines in words and pictures the way particular individuals, like Anita Roddick, have created businesses and careers from nothing but their own drive and talent. The nature of alchemy The seeds of alchemy Growing more alchemists The new alchemists William Atkinson (Phoenix School) Robert Ayling (British Airways' New Head Office) Trevor Baylis (inventor) Ozwald Boateng (tailor) Richard Branson (Virgin) Terence Conran (design/restaurants) Dee Dawson (first anorexic clinic) Declan Donnellan and Nick Ormerod (theatre director and designer-Cheek by Jowl) Charles Dunstone (Carphone Warehouse) Rose Fenton and Lucy Neal (London International Festival of Theatre) Sabrina Guinness (Youth Culture TV) Philip Hughes (painter and Logica) Andy Law (St Luke's Advertising Agency) Martin Leach (Magazine Publisher) Mapi Lucchesi (Lucchesi-translation business) Jayesh Manek (investment management) Andrew Mawson (Bromley-by-Bow centre and Community Action Network-CAN) Joanne McFarlane (Silk Scarves) John McLaren (Masterprize composers' competition) Julia Middleton (Common Purpose) Geoff Mulgan (Demos Think Tank) Julian Richer (entrepreneur) Dennis Stevenson (company chairman and The New Tate) Jane Tewson (Comic Relief and Pilotlight) Tim Waterstone (Waterstone's bookstores) Stephen Woodhams (Woodhams-landscape designs) Michael Young (School for Social Entrepreneurs et al.)