The neglected firm : every manager must manage two firms : the present one and the future one

Annotation Every manager has to handle two firms simultaneously--the present and the future one. The first is managed through the functional departments: marketing, finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organizations to approach these issues Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues. Using detailed case studies, the author provides a strategic framework for companies and organizations to approach the issues created by the tension of managing "two firms" within one organization. Jorge A. Vasconcellos E Sá. Includes Bibliographical References And Index.