The Mormon Image in the American Mind : Fifty Years of Public Perception

**Winner of the Mormon History Association Best Book Award**What do Americans really think about Mormons, and why? Through a fascinating survey of Mormon encounters with the media, including such personalities and events as the Osmonds, the Olympics, the Tabernacle Choir, evangelical Christians, the Equal Rights Amendment, __Sports Illustrated__, and even Miss America, J.B. Haws reveals the dramatic transformation of the American public's understanding of Mormons in the past half-century. When the Mormon George Romney, former governor of Michigan, ran for president in 1968, he was admired for his personal piety and characterized as "a kind of political Billy Graham." When George's son Mitt ran in 2008, a widely distributed email told hundreds of thousands of Christians that a vote for Mitt Romney was a vote for Satan. What had changed in the intervening four decades? Why were the theology of the Latter-day Saints and their "Christian" status mostly nonissues in 1968 but so hotly contested in 2008? For years, the American perception of Mormonism has been torn between admiration for individual Mormons-seen as friendly, hard-working, and family-oriented-and ambivalence toward institutional Mormonism-allegedly secretive, authoritarian, and weird. __The Mormon Image in the American Mind__ offers vital insight into the complex shifts in public perception of The Church of Jesus Christ of Latter-day Saints, its members, and its place in American society. Winner of the Mormon History Association Best Book Award What do Americans really think about Mormons, and why? Through a fascinating survey of Mormon encounters with the media, including such personalities and events as the Osmonds, the Olympics, the Tabernacle Choir, evangelical Christians, the Equal Rights Amendment, Sports Illustrated , and even Miss America, J.B. Haws reveals the dramatic transformation of the American public's understanding of Mormons in the past half-century. When the Mormon George Romney, former governor of Michigan, ran for president in 1968, he was admired for his personal piety and characterized as "a kind of political Billy Graham." When George's son Mitt ran in 2008, a widely distributed email told hundreds of thousands of Christians that a vote for Mitt Romney was a vote for Satan. What had changed in the intervening four decades? Why were the theology of the Latter-day Saints and their "Christian" status mostly nonissues in 1968 but so hotly contested in 2008? For years, the American perception of Mormonism has been torn between admiration for individual Mormons-seen as friendly, hard-working, and family-oriented-and ambivalence toward institutional Mormonism-allegedly secretive, authoritarian, and weird. The Mormon Image in the American Mind offers vital insight into the complex shifts in public perception of The Church of Jesus Christ of Latter-day Saints, its members, and its place in American society. Through a fascinating survey of Mormon encounters with the media, including such personalities and events as the Osmonds, the Olympics, the Tabernacle Choir, Evangelical Christians, the Equal Rights Amendment, Sports Illustrated, and presidential candidate Mitt Romney, J.B. Haws reveals the dramatic transformation of the American public's perception of Mormons in the past half-century-- a perception torn between admiration for individual Mormons seen as friendly, hard-working, and family-oriented and ambivalence toward institutional Mormonism allegedly secretive, authoritarian, and weird. What do Americans think about Mormons - and why do they think what they do? This is a story where the Osmonds, the Olympics, the Tabernacle Choir, Evangelical Christians, the Equal Rights Amendment, Sports Illustrated, and even Miss America all figure into the equation. The book is punctuated by the presidential campaigns of George and Mitt Romney, four decades apart. A survey of the past half-century reveals a growing tension inherent in the public's views of Mormons and the public's views of the religion that inspires that body