The Moment of Clarity : Using the Human Sciences to Solve Your Toughest Business Problems

**Businesses need a new type of problem solving. Why? Because they are getting people wrong.**Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning.In __The Moment of Clarity__, Christian Madsbjerg and Mikkel Rasmussen examine the business world’s assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward. Using theories and tools from the human sciences—anthropology, sociology, philosophy, and psychology—__The Moment of Clarity__ introduces a practical framework called __sensemaking__. Sensemaking’s nonlinear problem-solving approach gives executives a better way to understand business challenges involving shifts in human behavior.This new methodology, a fundamentally different way to think about strategy, is already taking off in __Fortune__ 100 companies around the world. Through compelling case studies and their direct experience with LEGO, Samsung, Adidas, Coloplast, and Intel, Madsbjerg and Rasmussen will show you how to solve problems as diverse as setting company direction, driving growth, improving sales models, understanding the real culture of your organization, and finding your way in new markets.Over and over again, executives say the same thing after engaging in a process of sensemaking: “Now I see it . . .” This experience—the moment of clarity—has the potential to drive the entire strategic future of your company. Isn’t it time you and your firm started getting people right?Learn more about the innovation and strategy work of ReD Associates at: redassociates.com Businesses need a new type of problem solving. Why? Because they are getting people wrong. Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning. In The Moment of Clarity , Christian Madsbjerg and Mikkel Rasmussen examine the business world’s assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward. Using theories and tools from the human sciences—anthropology, sociology, philosophy, and psychology— The Moment of Clarity introduces a practical framework called sensemaking . Sensemaking’s nonlinear problem-solving approach gives executives a better way to understand business challenges involving shifts in human behavior. This new methodology, a fundamentally different way to think about strategy, is already taking off in Fortune 100 companies around the world. Through compelling case studies and their direct experience with LEGO, Samsung, Adidas, Coloplast, and Intel, Madsbjerg and Rasmussen will show you how to solve problems as diverse as setting company direction, driving growth, improving sales models, understanding the real culture of your organization, and finding your way in new markets. Over and over again, executives say the same thing after engaging in a process of sensemaking: “Now I see it . . .” This experience—the moment of clarity—has the potential to drive the entire strategic future of your company. Isn’t it time you and your firm started getting people right? Learn more about the innovation and strategy work of ReD Associates at: redassociates.com Christian Madjsberg And Mikkel Rasmussen, Principals At Red Associates, Argue For The Role Of A New Set Of Tools To Understand The Soft Factors That Influence How People Buy And Consume Ideas And Products. Drawn From The Authors' Work With Companies Like Lego, Samsung, Adidas, Intel, Ibm, And Coke, The Book Will Teach You How To Understand People Holistically In Their Environments-how They Live, What They Think And Do All Day, What Their Habits Are, And How They Understand The World. For Brand Fanatics And Business Leaders Alike. -- Navigating In A Fog -- Pt. 1. Getting People Wrong -- Business Analysis, Data, And Logic : The Default-thinking Method Of Problem Solving -- Getting Creative! : The Think-outside-the-box Method Of Problem Solving -- Pt. 2. Getting People Right -- The Human Sciences -- The Turnaround : Lego -- Product Design : Coloplast -- Corporate Strategy : Intel And Adidas -- How To Lead To Your Moment Of Clarity. Christian Madsbjerg And Mikkel B. Rasmussen. Includes Bibliographical References And Index. "Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike."-- Provided by publisher